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Consumers offered 24 fantastic flight deals each day in the run up to Christmas

This week, Thomsonfly.com launches a festive microsite, developed by Tribal DDB, which will take the shape of an advent calendar. Targeted emails will provide consumers with direct access to the microsite, with a variety of special flight and hotel offers behind each of the calendar’s 24 doors. A ‘teaser’ door of the calendar on Thomsonfly.com’s homepage will be updated to correspond to the current date and will offer a new deal each day.

Maria Heckel, marketing director at Thomsonfly.com, comments, “We challenge ourselves and our agencies to come up with new creative ways to present offers to our customers. In the run up to Christmas, we thought we would present these offers to consumers in a particularly seasonal way. An advent calendar is an ideal mechanic for this time of year. Also, the calendar door on our homepage is an extremely effective way to make our site more ‘sticky’, as it encourages consumers to visit our site each day to open the new door.”

This is the latest digital activity that Tribal has completed for Thomsonfly.com, the UK low-fares airline which is part of TUI, best known in the UK for Thomson Holidays.

Charlotte Blakemore, Account Director at Tribal DDB comments, “Creating an effective channel for Thomsonfly.com to continue and maintain a dialogue with their consumers is at the heart of what we do for them. The advent calendar format ensures that Thomsonfly.com deals are presented in a fun and engaging way, enticing consumers to keep in contact with the brand throughout the festive period.”

The microsite will be promoted through banners, skyscrapers and popups across a range of sites. In addition, emails directing customers to the advent calendar microsite will be sent out to TUI’s databases.
Editor’s notes

About Tribal DDB
Tribal DDB is a top ten international digital marketing agency, with a strong reputation for strategic thinking and excellent creative work. Tribal DDB delivers the full spectrum of digital services from online marketing, media buying and planning and strategic direction through to web design and programming.

Tribal DDB clients include: Volkswagen, Harvey Nichols, Guardian, Nationwide, Camelot, BT Yahoo!, Philips & TUI.



Anna Vickerstaff
Immediate Future
0845 408 2031

Published on: 12:00AM on 8th December 2004