Digital marketing and analytics specialists, Guava, are hosting a Google Analytics webinar on May 29th from 3pm until 4pm. The online presentation will be given by analytics expert Kristoffer Ewald and aims to give marketing managers and anyone with an interest the opportunity to learn about the benefits of Google Analytics and how to use the data it provides to improve their on and offline campaigns.

The webinar will discuss the importance of tracking visitor behaviour in order to ascertain which parts of your site are most popular, and which are not. Additionally, the presentation goes into detail about analysing the success of advertising such as adwords and banner campaigns and how these aspects relate to and affect your key goals. Guava are one of the few companies in the UK to have Google Analytics Authorized Consultant Status.

Kristoffer Ewald is an internationally recognized speaker and has had experience working with VP Strategy and Analytics at He was also co-founder of The Milk and served as managing director until joining Guava in May 2008.

Lucy Cokes, managing director at Guava, said:
“It will be great to be able to offer this presentation real time and online. With the correct set-up and configuration Google Analytics is a powerful tool for any business. This way those who are interested can receive this expert advice from anywhere they wish to be.”

To register for the Google Analytics Webinar click here:


About Guava

For further information please contact:
Lucy Cokes
08700 630707

Guava is a fresh thinking, digital marketing agency specialising in Analytics, Search Marketing, Web Development, SEO, and PPC in the UK. Part of the pan-European Guava group with over 200 employees, the UK division is headed up by UK CEO, Graeme Radford with offices in Berkshire and Cornwall. Current Guava clients include, Black & Decker and The Royal Mail.

Published on: 1:59PM on 22nd May 2009