Search engine marketing company Vertical Leap has added yet another string to its bow with a new bespoke copywriting service – further reinforcing its reputation for added value.

This latest addition to Vertical Leap’s comprehensive service, which comes at no extra cost to the client, reinforces the agency’s truly unique approach to search engine marketing summed up as ‘Total Propulsion’ – the continuous promotion of all clients’ websites in the search engines to ensure the best possible results.

The benefits of professional copywriting as part of Vertical Leap’s service extend beyond generating rankings for client websites.

Once the search engine optimising has successfully attracted the customer, engaging and well-written copy will help promote the product further - and with that comes improved sales.

Matt Hopkins, Vertical Leap’s managing director, comments: “Original copy is an essential marketing tool and a vital part of a successful SEO campaign. While most SEO companies expect their clients to provide copy, with Vertical Leap’s new service, clients will be getting quality copy without having to source it themselves. We want our clients to know their campaign is in safe hands and that every aspect is taken care of, so that they have more time to look after their business.”

Since Vertical Leap was founded in 2001 it has distinguished itself from competitors with its bespoke software, Apollo, which offers a uniquely transparent service and unmatched accountability. The combination of this enviable software package with an inclusive copywriting service means Vertical Leap’s service is the most comprehensive on the market.

“The very nature of our business means we have to keep on evolving our techniques to stay ahead of the game and keep on achieving incredible results for our clients. By adding copywriting to our existing package we can really strengthen our clients’ online presence and with that comes greater opportunity for search optimisation and ultimately massive traffic increases to their websites” concludes Matt.

In the opening quarter of this year alone, Vertical Leap has won a record number of new clients – some 22 – a number Matt hopes to improve on as the new copywriting service comes into effect.

Vertical Leap has run successful SEO and PPC campaigns for almost every industry sector giving them a specialist understanding of online marketing in almost every field.
Its clients include Arriva Buses and Buyagift.

Notes: Vertical Leap is a leading search engine marketing company, providing its clients with a fully managed and comprehensive campaign to improve ranking results and website performance. At the heart of Vertical Leap is TotalPropulsion, a unique concept and relentless methodology that gets results and guarantees high service. Vertical Leap is committed to providing unrivalled search intelligence to enhance that service with its own proprietary technology, Apollo, the ultimate campaign management system, delivering informed data in real time to maximise return on investment. Vertical Leap is an Adwords Qualified Company.
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Vertical Leap Ltd, Customs House, 10 Hampshire Terrace, Portsmouth, Hampshire PO1 2QF Tel 0845 123 2753

Published on: 2:15PM on 26th May 2009