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AKQA has appointed Michael de Kare-Silver Managing Director Europe. Michael was previously Managing Director of Modem Media Europe. Michael will be based at the agency’s London office and his official start date is 20 December.

“We are delighted to have Michael join our executive team,” said Tom Bedecarre, AKQA's Chief Executive Officer. “He brings an unmatched level of sector expertise and broad management experience to the agency as we look to add further depth to our client relationships.”

“I am joining AKQA at an exciting time. An independent agency, with a reputation for innovation, the company is established as the market leader. It has excellent relationships with clients combined with a successful track record and an outstanding team. I am looking forward to joining that team and helping our clients to achieve additional success,” said Michael de Kare-Silver.

“Michael’s appointment highlights the importance that digital has in our clients’ business. Consumer uptake for broadband, mobile, interactive TV and other platforms has been exceptional and will continue to grow,” said AKQA Co-founder Ajaz Ahmed. He added: “Digital is at the core of our clients’ customer relationship management and communications strategy. We are privileged by the opportunity to be our clients’ strategic and creative partner as consumers embrace great ideas and technology.”

Michael was the first e-commerce director on the board of a FTSE 100 company at Great Universal Stores. He is the author of four management books, including the best-selling "e-shock". He is also a visiting professor at Middlesex University Business School.

Having read Law at Cambridge University, he went on to qualify as a commercial lawyer and began his career with the law firm Slaughter and May. Michael then joined Procter & Gamble. Working in sales, marketing and brand management, he was responsible for several new product launches across Europe. Michael went on to work as a consultant with McKinsey and then founded the Kalchas consultancy.

About AKQA:
A recognised pioneer and innovator, AKQA provides integrated marketing, customer services, digital product design and e-commerce solutions. An independent agency, AKQA has offices in London, New York, San Francisco, Washington DC and Singapore.

www.akqa.com

Published on: 12:00AM on 9th December 2004