Bazaarvoice to supply Ratings & Reviews technology to major brands’ white goods microsites, including House of Fraser and Marks and Spencer, via main retailer DRL.

DRL, the UK’s largest online white goods retailer that provides end-to-end online fulfilment services for nine major brands in the UK including House of Fraser and Marks and Spencer, is rolling out customer reviews across its portfolio of websites.

The company has appointed social commerce technology provider Bazaarvoice to implement its Ratings & Reviews platform on a specially created microsite – www.Appliance-reviews.co.uk. It is initially syndicating thousands of customer reviews collected across two of its brand websites - www.BootsKitchenAppliances.com and DRL’s own website, www.AppliancesOnline.co.uk.

“We know the importance of social commerce in retail and this is the first step for DRL in letting customers lead customers to the right choice,” said Matthew Lawson, Online Marketing Consultant at DRL. “This in turn helps increase conversion, sales of products and reduces returns. It also helps to flush out bad products which have recurring problems.”

Reviews will be rolled out across all nine websites in the coming months.

“DRL services a number of household name brands in the UK and customers trust those brands to provide as much information as possible about a product prior to purchase,” said Sam Decker, Chief Marketing Officer at Bazaarvoice. “Authentic customer reviews will help steer people towards what’s right for them – buying any appliance is a major purchase and honest customer opinions ensure they make the right decision.”

About Bazaarvoice
Bazaarvoice (www.bazaarvoice.co.uk) is a social commerce technology company. It helps over 525 brands globally including Argos, Boots, Halfords, Wickes, Thomas Cook, QVC and Boden to harness and amplify customer online word of mouth.

Bazaarvoice’s products - Ratings & Reviews™, Ask & Answer™ and Stories™ - are social commerce applications that drive sales. They enable customers to review products, ask and answer questions and share stories online; enhancing the online shopping experience and allowing them to make more informed and rewarding purchase decisions. Benefits for the retailer include content ownership, seamless customisation, increased search engine optimisation impact, advanced analytics and syndication across the web. Retailers can also leverage the content generated across on and offline marketing channels.

Founded in 2005, Bazaarvoice has offices in the UK, US, France and Singapore. The company was named in 2007’s Red Herring Global 100. The blog is at www.bazaarblog.com.

For further information please contact:
Claire Armitt
flannel
claire.armitt@no-flannel.com
01273 779449 / 07985 297842

Published on: 12:28PM on 27th May 2009