May 28th 2009 LeadPoint, the world’s first lead exchange marketplace, today launched a conversion rate calculator for lead buyers.

The conversion rate calculator will enable all lead buyers to see exactly what percentage of their leads have converted into business over a specified date range. It will also calculate how much it has cost the lead buyer to acquire a customer.

The calculator is available to all LeadPoint account holders for free and is part of a suite of reports that every lead buyer has access to. All lead buyers have to do is log into their LeadPoint accounts and go into the reports section. The calculator is part of a report called the “Order Performance Report” that displays a variety of useful information to lead buyers including a breakdown of all the feedback they have left on every lead they have purchased.

LeadPoint currently trades over 15 lead products including Mortgages, Loans, Private Medical Insurance, Debt Management & IVA, Life Insurance, ASU and Home Insurance leads. Lead Buyers can create a LeadPoint account for free and start buying leads within a matter of minutes after signing up.

Justin Rees, LeadPoint UK Head of Marketing said:

“LeadPoint has an incredibly sophisticated technology platform and the conversion rate calculator is just one of a variety of reports designed to maximise the return on investment for every lead buyer. Advisers can leave feedback on every lead they buy which will enable them to plan their lead generation campaigns better as they can use our reporting to see exactly how well their lead campaigns are performing rather than relying on anecdotal evidence.

Leaving feedback will also enable LeadPoint to improve all the leads we provide as we can track all feedback back to the supplier and also which adverts and which websites produced the highest converting leads. We can then get more of the best leads from the best suppliers. This will improve overall lead quality in the market and enable lead buyers to convert more leads into business.

It also means that when a lead buyer asks us what conversion rates they can achieve, we can give them real statistics from our current lead buyers.”

Media enquires:

Justin Rees, Head of Marketing, LeadPoint UK Ltd, 0203 178 2179

Notes to Editors

LeadPoint’s technology brings buyers and sellers together in a truly unbiased marketplace. The company ensures a fair exchange, by monitoring lead quality and the customers themselves.

Leads are competitively priced, based on bids, performance and ratings by members of the LeadPoint community. The platform allows buyers to change bids in ‘real time’ and enables sellers to more efficiently sell leads and to enter multiple verticals (categories i.e. mortgages or loans) simultaneously.

The privately held company was founded in 2004 and is based in Los Angeles, CA. For more information please visit LeadPoint on the web at and


Published on: 10:01AM on 28th May 2009