Latitude, one of Europe’s largest digital marketing agencies (, has been selected by Land Rover’s dealer marketing agency EMO, as the chosen provider of Pay Per Click (PPC)( campaigns for their dealer network. EMO has selected Latitude to work on the Land Rover account, to support a greater focus on digital marketing channels, as part of a push to make Land Rover’s marketing budget more accountable.

Trevor Mehtar, of EMO said of the deal: “We have chosen Latitude to manage the PPC campaign due to their proven ability of making paid search activity perform for big brands through a perfect blend of technology and expertise, which dovetails superbly with our experience and specialisation in local marketing. They also tailored a commercial agreement that perfectly suited the needs of a dealer network.”

CEO of Latitude, Alex Hoye continued: “Latitude has pioneered PPC from its inception, and still lead the charge in terms of innovation, as is demonstrated by this deal. It also pleases me to see big brands like Land Rover, and agencies like EMO recognise the measurability of digital marketing, and as a result actively focus on it.”

This news comes hot on the heels of a number of recent account wins for Latitude, including Virgin Games, as well as announcing 44% growth in 2008.

- Ends -

For press enwuiries about Latitude please contact Simon Whittick on 020 7952 8011.

About Latitude

Latitude is a performance-led digital marketing agency founded in 2001 with expertise in search engine optimisation (, pay per click advertising, conversion analytics, social media marketing (, affiliate marketing and online display advertising ( They employ around 100 people and work for some of Europe’s leading brands including Tesco Personal Finance, The Independent, Bet 365, Fitness First and Anglian Home Improvements.

Published on: 11:46AM on 29th May 2009