Affiliate network LinkShare is pleased to announce its appointment by leading designer retailer Karen Millen. LinkShare will support Karen Millen’s digital strategy by extending its online presence through strategic implementation of their affiliate partnerships. The appointment follows a raft of high street wins for LinkShare including Shoe Studio and Lipsy.

Karen Millen will use LinkShare’s affiliate marketing network to drive traffic through special web offers as well as promoting new collections and designs. The move ties in with the explosive growth of online shopping, supported by the latest IMRG Capgemini e-Retail Sales Index, which states a 14 per cent increase in online retail sales in the last 12 months.

Emma Bonar, e-commerce manager at Karen Miller said: “E-commerce has gone from strength to strength with growing numbers of consumers turning to internet shopping. We want to maximise the returns from this channel by extending our reach online, and affiliate marketing is an effective way to do this. We are already seeing returns in terms of traffic to the site, especially with web promotions, after just a few weeks. LinkShare has been instrumental in selecting the right affiliates which match our brand values and deliver the best returns.”

LinkShare also announced its selection by leading women’s retailer Lipsy and high street shoe specialist Shoe Studio, continuing the ongoing success for LinkShare in the retail sector.

“Retailers are starting to realise the gains to be had from online, not only in supporting their bricks and mortar stores, but in producing high revenue gains,” said Liane Dietrich, managing director for LinkShare UK. “We recently carried out research with analysts Penn Schoen & Berland Associates, which showed that people are searching harder and longer online. As the competition increases, a wide online presence is vital to the success of retail brands. We are pleased to be working with such a high number of leading retailers, and look forward to carrying this momentum into the next quarter.”

For further information please contact Penny Mather on 0207031 0958 or

Published on: 11:00AM on 1st June 2009