Hiscox, one of the UK’s leading specialist home, contents and business insurers, has handed its SEO account to VCCP Search after a three way competitive pitch.

Twelve agencies were initially selected to provide proposals from which a short list of three were selected for the final pitch.

In 2006, the insurer announced it was increasing its marketing spend from £400,000 to £10 million in a bid to raise its profile in the mainstream UK insurance market and the brand now enters a new phase with a focus on digital.

The project has a six figure budget and VCCP Search have been tasked with creating a fully integrated SEO programme for the client, designed to fully leverage the re-launch of its UK website from the middle of this year, which is a key component of Hiscox’s global site redevelopment.

Stephen Rumbelow, UK Web Manager at Hiscox, said: "We selected VCCP Search because of its ROI led approach to natural search and its impressive track record of results. Its technology platform and range of SEO tools gave it a major advantage over other more traditional organic search services in the market."

Paul Wolferstan, Partner and Head of Natural Search at VCCP Search, said: "We are delighted to be working with Hiscox. They are a unique and exciting brand with strong values and huge potential from a natural search point of view. We look forward to working with its team to place SEO at the heart of its digital strategy."

The advertising account is held by VCCP, which is running the current ‘As Good as Our Word’ campaign and the media is held by Acquity.

About VCCP Search: VCCP Search is a specialist performance consultancy in natural search, paid search and affiliate marketing, owned by Lord Bells Chime Communications PLC. Clients include Cheapflights.com, Dyson and MTV.

About Hiscox: Hiscox is a leading provider of high quality home insurance to over 40,000 homes in the UK and profession-specific business insurance to over 70,000 businesses in the UK.

Published on: 11:59AM on 1st June 2009