AXA, a worldwide leader in financial protection, has selected customer insight software from Speed-Trap, including Speed-Trap’s Audience Behavioural Intelligence (ABI) system, to optimise the performance of its website, www.axa.co.uk.

Mark Wilson, Digital Marketing Manager for AXA UK comments, “Speed-Trap’s software will support our approach to get closer to our customers and will help us to have a better understanding of how to improve our web site design. We will be able to utilise the information to make changes to provide a more enjoyable and relevant experience for our customers. The ABI software can be deployed very quickly, using one simple line of script across the entire website. I am impressed with the richness of the data provided.
In the future we hope to utilise the real-time data aspects of the ABI software to help us to develop and deliver the next iteration of the AXA website.”

Malcolm Duckett, VP Marketing, Speed-Trap comments, “We are very excited about working with AXA, this partnership reinforces Speed-Trap’s success in the Financial Services market. Moreover, ABI marks a major step forward in the Web Analytics market, by allowing site owners to utilise customer-specific insight to make their customer’s browsing experience better and deliver more relevant content and propositions.”

About Speed-Trap
Speed-Trap is a provider of software that uses Web 2.0 technology to capture and analyse interaction at the user interface – whatever the device e.g. mobile, iPhone, PDA, gaming console, or technology deployed e.g. webpage, Flash, Flex, AJAX etc. – to deliver complete real-time data on every visitor and user of your online applications – complete online customer insight.

Speed-Trap’s systems have come to define a new approach to the integration of on-line applications into an enterprise’s Information Architecture. The system’s User Interface Capture functionality provides a definitive, flexible and reusable source of customer, behavioural, process and performance data from any internet, intranet or extranet application.

Speed-Trap’s customers use their patented and tag-free Dynamic Collection™ solutions to drive applications as diverse as Fraud Detection, Marketing Automation, Campaign Measurement, Usability & Design, CRM systems and Web Analytics.

With an integrated, interactive reporting suite and options to directly populate Enterprise Data warehouses via its alliance with Teradata, it represents the leading edge of advanced on-line channel data capture, analysis and delivery systems. Companies like The SAS Institute utilise Speed-Trap’s technology in their SAS for Customer Experience Analytics product that couples their world-class analytics, marketing tools with Speed-Trap technology to provide integrated cross-channel marketing and customer insight.

Based in the UK, Speed-Trap delivers its solutions directly and via a range of OEM, reseller and system integration partners around the world. Direct customers include Alliance & Leicester, AXA, directgov, Betfair, Paddy Power, PC World Business, ghd and WH Smith. Speed-Trap’s partners include the SAS Institute, Teradata Corporation, Arcade e-Business, BIMA and Zencos LLC.

About AXA
AXA UK is a part of the AXA Group. AXA Group is a worldwide leader in Financial Protection. AXA's operations are diverse geographically, with major operations in Europe, North America and the Asia/Pacific area. AXA had €981 billion in assets under management as of 31 December 2008. For the full year 2008, IFRS revenues amounted to €91.2 billion and IFRS adjusted earnings to €3.7 billion.

The AXA ordinary share is listed on compartment A of Euronext Paris under the ticker symbol CS (ISIN FR0000120628 – Bloomberg: CS FP – Reuters: AXAF.PA). The American Depository Share is also listed on the NYSE under the ticker symbol AXA.

Our previous company performance is not a guide to how we may perform in the future.

For further information, please contact:

Malcolm Duckett - Speed-Trap
tel: +44 (0) 1635 230 630
fax: +44 (0) 1635 230 435
Email: malcolm.duckett@speed-trap.com

Will Gardiner - itpr
tel: + 44 (0) 1932 578 800
fax: + 44 (0) 1932 578 801
Email: willg@itpr.co.uk

Jennifer Watters - AXA UK
tel : +44 (0) 20 7920 5144
fax: + 44 (0) 20 7920 5149
Email: jennifer.watters@axa-uk.co.uk

Published on: 10:38AM on 2nd June 2009