Dan Sharp, SEO Technical Manager at Guava, is to appear on the BBC’s Politics Show presented by Jon Sopel on Sunday 7th June. The show will be broadcast on BBC One at 11:00am.

Dan will be discussing the importance of the internet to politics, especially in relation to the rise of social media – and how it might develop in the future. He will talk about Barack Obama’s pioneering online marketing campaign leading to his presidency, with comparison to British political parties and their use web as a communication tool surrounding the European Parliament and Council Elections.

Dan has been with Guava since February 2005, and now makes up part of the Search Engine Marketing team at Hurst in Berkshire. The interview also follows a succession of guest lectures by other members of the Guava team, Luke Richards and Mark Edmondson, at University College Falmouth in Cornwall in which they used Barack Obama as a digital marketing case study.

Lucy Cokes, Operations Director at Guava, said:
“It is an honour for us to have Dan appear on The Politics Show. The developing relationship between politics and the internet has become increasingly interesting over the last year, especially with the continued rise of social sites such as Facebook and Twitter. Obama’s success proves the importance of visibility on the web – as well as knowing how to adapt to new technologies and methods of communication.”

The original Obama election campaigns presentation can be seen here: http://www.guava.co.uk/resources/research-reports/social-media-election-political-campaigns/


About Guava

For further information please contact:
Lucy Cokes
08700 630707

Guava is a fresh thinking, digital marketing agency specialising in Search Engine Marketing, Web Development, SEO, Social Media and PPC in the UK. Part of the pan-European Guava group with over 200 employees, the UK division is headed up by UK CEO, Graeme Radford with offices in Berkshire and Cornwall. Current Guava clients include Confused.com, Black & Decker and The Royal Mail.

Published on: 10:04AM on 3rd June 2009