, the luxury online jewellery boutique, has appointed Snow Valley to design and develop their new website.

The new site will replace the existing online store,, and will move Astley Clarke closer to achieving their ambition of becoming the world’s leading online jewellery boutique.

Features that will be introduced to the website include Wish List functionality and an improved Tell-a-Friend function. Guided navigation, allowing customers to view products grouped by type or colour, will be provided using MUSE’s faceted search solution.

The new e-commerce platform will also offer greater support for marketing and promotions, for example allowing customers to be e-mailed a special offer for their birthday.

Snow Valley’s Design & User Experience team will be providing the creative for the new online store. The website will also be fully integrated with the fulfilment system provided by MNP.

“We are very excited to be working with Snow Valley on our new e-commerce platform. We followed an extensive selection procedure, and Snow Valley were chosen due to their wealth of experience in this sector, and the strength of their technical and creative teams,” said Vicky Lovell, Operations Director at

Sam Andrews, Creative Director at Snow Valley, said; "Astley Clarke is known for its fine designer jewellery and for the attention to detail that they pay to their customers and their service. We’ll be helping them to extend that right the way across their online store.

"When you order a piece of jewellery from you can choose for it to arrive in a beautiful box, wrapped in handpressed Japanese paper and Italian ribbon. The design and the user experience must convey that magnificent level of service from the moment the customer goes onto the website. We’re really delighted to be working with such a successful and ambitious online retailer.”

The new online store will be delivered using Snow Valley’s MUSE e-commerce platform, which is based on Microsoft technology.


05 June 2009

About Snow Valley:

Snow Valley is the leading provider of e-commerce technology and consultancy services. Clients include Clarks Shoes, Majestic Wine, Pets At Home, Lakeland, and LK Bennett. For more information visit

Contact: Sarah Clelland, Snow Valley
Telephone: +44 (0) 20 7813 9520

For Astley Clarke press queries, please contact:

Victoria Lam – / 0845 680 6848
Nicola Griffin – / 0207 331 1421
Harriet Brown – / 0207 331 1427

Published on: 9:23AM on 5th June 2009