On July 9th Jim Sterne returns to London to host the latest in his series of RedEye Seminars. This time his sights are firmly set on the subject of the Last Click Wins debate.

In this seminar Jim will be discussing the importance of ‘Attribution’ to improve ROI.

Jim will walk through the subjects of Measurement and Attribution, covering areas such as Site and Marketing Optimisation, Behavioural Analysis and Dynamic Promotions.

The seminar will provide the following insight:
• Investigate the long held theories about which forms of media influence each other.
• Identify how to measure the true interaction between media channels and thus optimise spend accordingly.
• Show how you can focus reporting to spot insights easily.

Title: The Last Click Wins. No It Doesn’t!
Date: Thursday 9th July
Time: 09.00– 13.30
Venue: The Oracle Building, One South Place, London, EC2M 2RB
Cost: £65 (includes lunch)

Jim Sterne has been at the forefront of Web Analytics since 1994. He is the founding director and chairman of the Web Analytics Association, and has been named top rated speaker by Internet World 8 years in a row.

For more information or to book your place please contact Katie Traynier at RedEye on 01908 340 990 or email katie.traynier@redeye.com.

Alternatively to find out more about RedEye seminars in 2009 visit the RedEye website www.redeye.com/seminars

For more information on Jim Sterne please visit http://www.targeting.com/

Published on: 1:00PM on 8th June 2009