> Worldwide Online Payment Solutions Support Operators and Players with the
Secure Flow of Real Money Trade

Tuesday 16th June 2009 - NEOVIA Financial Plc (LSE: NEO), the independent
global online payments business, announces the launch of its services for
the Massively Multiplayer Online Gaming (MMOG) market by providing a secure
global payment solution that supports real world trading for virtual
products and services. As part of this initiative NEOVIA also confirms a
recent contract win with leading MMOG publisher MindArk, operator of the
leading virtual world Entropia Universe.

The real money trading on and around MMOG sites represents a multi-billion
dollar global market. It is estimated users’ spend on such MMOG sites will
increase to $9bn(1), including subscriptions, virtual land, retail products
and services by 2010 (2). Games Investor Consulting, an industry analyst,
has predicted the micropayments market for multiplayer role-playing games
will grow by 40% to 50% in 2009.(3)

To manage the flow of this money between the operator, retailers and
players, the enhanced NEOVIA Payment Suite has a raft of capabilities
ideally suited for the demands of the MMOG market. The products support
local deposit options as well as local languages and currencies for key
countries. This means increased and efficient penetration into emerging
territories for MMOG operators, supporting countries where credit cards have
limited use online and non-card payments types are preferred such as iDEAL
in the Netherlands, giropay in Germany and Carte Bleue in France.

Retailers and operators can rely on NEOVIA for effective fraud control and
anti-money laundering policies, and players benefit by using the NETELLER
e-wallet, part of the NEOVIA Payment Suite, which allows them to spend
securely online without revealing their card details.

Due to small transaction values and high fees, players are not easily
liquidate or transfer their “virtual assets” outside a game, plus virtual
assets are non-transferable as only a few sites offer easy methods to
cash-out. To overcome this, NEOVIA has enhanced its e-wallet micro-payment
capabilities to support the multiplayer/video online gaming industry.

For additional revenue stream generation and cross-selling opportunities,
NEOVIA also offers its Merchant Co-branding Program. This allows operators
and merchants to acquire new, extend value from active, or reactivate
dormant customers. It provides conversion-landing pages, co-branded
e-wallets and targeted special offers.

Jan Welter Timkrans, CEO of MindArk, said: “NEOVIA’s payment solutions will
help enhance and expand Entropia Universe as the leading virtual platform
for entertainment, commerce and avatar development. The enhanced NEOVIA
Payment Suite will enable our users to develop and extend their e-commerce
activities within Entropia Universe.”

Dan Starr, Executive Vice President, NEOVIA said: “With this significant new
version we believe we are offering the broadest and best global Payment
Suite on the market. NEOVIA is ideally suited to support these types of
payments and the MMOG market. We have proven ability to support online
merchants and because our NETELLER e-wallet can be used with thousands of
entertainment and retail sites, players can take their money and spend it
elsewhere. We look forward to working with MindArk and further developing
our relationship with additional product enhancements for Entropia

# # #

For further information contact:

NEOVIA Financial Plc
Andrew Gilchrist - VP Communications
+ 44 (0) 1624 698 713
Email: investorrelations@neovia.com
Twitter: http://twitter.com/neovia

Media Relations
Nick Daines / Sheelagh Connelly, McEntegart Marketing
+ 44 (0) 207 617 7019
Email: neovia@mmcomms.uk.com

About NEOVIA Financial
Trusted by consumers and merchants in over 160 countries to move and manage
billions of dollars each year, NEOVIA Financial Plc (formerly NETELLER Plc)
operates the world's leading independent online payments business. Through
the NEOVIA Payment Suite™, featuring NETELLER®, NETBANX®, Net+™ and 1-PAY™
brands, NEOVIA Financial specialises in providing innovative and instant
payment services where money transfer is difficult or risky due to identity,
trust, currency exchange, or distance. Being independent has allowed the
company to support thousands of retailers and merchants in many geographies
and across multiple industries.

NEOVIA Financial Plc quoted on the London Stock Exchange’s AIM market, with
a ticker symbol of NEO. Subsidiary company NETELLER (UK) Ltd is authorised
by the Financial Services Authority (FSA) to operate as a regulated e-money
issuer. For more information about NEOVIA Financial visit www.neovia.com or
contact us by email at investorrelations@neovia.com.

About MindArk and Entropia Universe
Entropia Universe is an expanding entity of interoperable 3D virtual worlds
based on the proprietary Entropia Platform. Each virtual world takes the
form of a planet(s) within the virtual Entropia Universe.

The Entropia Universe Platform contains full support for secure
micro-transactions in real-time, rich media viewing, transactions with real
and virtual items, MMOG entertainment and social interaction between global
participants. Its virtual currency, the PED, has a fixed exchange rate of
10:1 with the US dollar.

The Entropia Universe Platform has been developed for over 10 years at a
cost of over $40m. Commercially launched in 2003, MindArk’s planet Calypso
has been generating profit since 2004 and has served as a vehicle for
fine-tuning the platform's business model and functionality. During 2007,
the Entropia Universe Platform provided a secure and stable means for $400m
of user-to-user transactions. It has today over 820,000 registered accounts
from over 200 territories.

The Entropia Universe Platform offers a complete solution for virtual planet
creation and maintenance, and for premium content production. For more
information, please visit www.mindark.com and www.entropiauniverse.com.

1 Charles River Ventures
2 TowerGroup Research (subsidiary of MasterCard Worldwide)
3 GamesInvestor Consulting

Published on: 9:30AM on 16th June 2009