The UK’s leading business lobbying organisation, the CBI, has appointed Leeds-based Epiphany Solutions to build and develop a series of microsites and engagement tools which will help it communicate more effectively with businesses throughout the country.

In addition to enhancing the CBI’s communication with its existing members through dedicated sites which have improved member interaction, Epiphany will also improve the visibility of the CBI as a whole which will aide in the recruitment of new members.

Epiphany has built four sites – around climate change, higher education, public services and tax reform – which aside from video, audio and written content, include tools to allow RSS feeds and blogs, providing the CBI with enhanced, two-way communication with its members.

Each fully content-managed website has been built from the ground up with search in mind and this, together with a link-building programme around news content, will improve rankings and help to attract new visitors and build CBI membership.

Epiphany is also holding a series of seminars for key stakeholders within the CBI on making the best use of online and search marketing to reach their audiences.

Robin Skidmore, commercial director at Epiphany, said: “The CBI has a huge volume of content providing a wealth of information for its members – what we’re doing is segmenting that knowledge into specialist microsites which brings a number of benefits internally and externally.

“From an internal point of view, the content management system will make the site far easier to manage, update and expand. For CBI members this will mean quicker access to information and speedier navigation through the site.

“Externally, the CBI will be far more visible – it will rank higher and more frequently in search engines. The knock-on effect is that the CBI will attract more visitors, boosting membership, and will be seen more frequently which will enhance credibility.”
Graham Smith, head of marketing at the CBI, said: “Our members consider us to be the voice of business. As such we need to be the leading source of information on all relevant policy areas.

“In appointing Epiphany, our core objective was to make our content more readily available – and more visible – to our key audiences: government and policymakers, business and the media.

“The solution that we’ve been provided with ticks all those boxes. Epiphany will help us achieve our objectives and already the first of the sites to go live, http://climatechange.cbi.org.uk, has reached page one of Google for key search terms.”

An independent league table published last month of the country’s biggest digital marketing agencies has shown that Epiphany is the UK’s fastest-growing search marketing agency, with its total staff increasing year-on-year by 178%; it is the 13th largest search marketing agency in the UK.

The four sites produced by Epiphany for the CBI are:
http://climatechange.cbi.org.uk
http://taxreform.cbi.org.uk
http://highereducation.cbi.org.uk
http://publicservices.cbi.org.uk

Epiphany solutions (www.epiphanysolutions.co.uk) has been managing SEO and PPC campaigns for clients including Royal Institution of Chartered Surveyors (RICS), Confederation of British Industry (CBI), SilentNight Group and Three Mobile since 2005. Their structured and proven approach to performance-led digital marketing has enabled them to consistently deliver world-class results for clients across 12 countries.

For further information, images or interviews, contact Amy Noel in the Epiphany Press Office on 0800 019 9727 or email amy.noel@epiphanysolutions.co.uk

Published on: 12:47PM on 22nd June 2009