NMA L!ve Conference to provide valuable insight into digital marketing

24th June 2009, LONDON: The NMA L!ve Conference, to be hosted at the Online Marketing Show 2009, welcomes some of the industry’s leading thinkers, who will be discussing the latest developments in online marketing, such as behavioural targeting, social media and mobile applications. Barclays Plc will be headlining with an exclusive session at the NMA L!ve Conference, where Sean Gilchrist, Digital Banking Director will for the first time, publically speak about the customer-facing redesign of www.barclays.co.uk, due to launch in July 2009.

In addition, VCCP, the agency behind Alexander the Meerkat, the character at the centre of the most talked-about social media campaign in the UK, ‘Compare the Meerkat’, will be speaking to marketers about how to think differently when it comes to successfully integrating social media into the marketing function.

“When I compiled this year’s NMA L!ve Conference programme for the Online Marketing Show, I did so with a view to covering some of the big issues affecting marketers, as they progress towards interactive technologies,” says Michael Nutley, editor-in-chief of New Media Age, the publication behind the Online Marketing Show. “From an in-depth look at social media and lifting the lid on mobile marketing, I’m confident that the NMA L!ve Conference sessions will answer the question every digital marketer asks themselves – ‘What will I need to do next?’”


Other sessions include:
Mobile microworkshops – where the focus will be on how to build a mobile site and mobile advertising. Attendees will have the opportunity to quiz three industry experts on key issues and receive detailed answers to their questions
Attributing value through the customer journey - will look at the latest initiatives to attribute value to all the touch points in the customer journey
Why have a mobile site? - where leading brands explain why they launched mobile websites, the problems they faced in doing so, and the results they’ve been seeing

The NMA L!ve Conference will take place on Tuesday, 30th June and Wednesday, 1st July 2009 in the Pillar Hall and Olympia Room, at the Online Marketing Show 2009. The pre show cost per session is £35 and if two sessions are booked before Friday, 26th June 2009, the third session is free. Book sessions at http://www.onlinemarketingshow.co.uk/en/conference-programme.aspx, where a detailed outline of speakers and sessions is available. Sessions can also be booked on the day at the Show at £45 per session.

The Online Marketing Show, which has over 50 exhibitors this year, will take place on the 30th June – 1st July, at the Grand Hall Olympia. For more information on who will be exhibiting, speakers and more, visit http://www.onlinemarketingshow.co.uk/, or follow us on Twitter http://twitter.com/OMS09 for regular updates and news.

…ENDS/

For more information please contact Mandy Meredith at immediate future on 0845 408 2031 or at mandy.meredith@immediatefuture.co.uk.

About immediate future
immediate future is an independent public relations company that specialises in digital PR for brands alongside business and corporate public relations for the digital marketing industry.

Successfully delivering trade PR and high profile campaigns for digital marketing companies, immediate future works with clients such as Logan Tod, Avenue A | Razorfish, R O Eye and Mercado Software.

Specialists in online PR and social media relations the company helps brands manage the online conversation and build a positive reputation. Campaigns are enhanced with influential blog relations; SEO PR increases search engines visibility; and online press coverage generates advocacy.

immediate future represents clients such as Sony Europe, Diageo, PSP, NSPCC, Kinder Bueno, and CW Jobs. For more information please visit www.immediatefuture.co.uk

About the Online Marketing Show
The Online Marketing 2009 (OMS) is a Centaur Media event. It is the only UK event to bring together experts and suppliers covering every element of online marketing all under one roof, over two days. The event is in its fifth year, and this year becomes part of Marketing Week Live, and will be held at the Grand Hall, Olympia, London. OMS covers all aspects of online marketing from SEO to PPC; blogging to podcasting; accessibility to analytics; email; affiliate and mobile marketing; online ads; and integration. Tackling the challenges faced in each area and offering advice on the latest online marketing developments. For conference agenda and information please visit: www.onlinemarketingshow.co.uk .

The Online Marketing Show is part of Marketing Week Live,

About Marketing Week
Marketing Week (published by Centaur Media plc) is the UK's leading magazine for professionals working in marketing, marketing services and media. Its respected and authoritative editorial team provide a unique blend of exclusive news on new product launches, major shifts in brand strategies, account moves and people appointments and departures. Marketing Week prides itself on providing more than just news. It goes behind the scenes and offer insightful analyses on today's most significant stories. The magazine delivers expert comment, invaluable weekly insights in to current and future trends and educational features across all sectors and disciplines.

Published on: 2:38PM on 24th June 2009