=Neolane Unifies Inbound and Outbound Marketing Communications to Extend Cross-Channel Personalisation Benefits=

-New Platform Options Coordinate Offer Recommendations, Facilitate Collaboration Among Decentralised Teams and Perfect Contact Frequency to Boost Customer Engagement Strategies-

TWICKENHAM, UK – June 25, 2009 – Enterprise marketing software provider Neolane (www.neolane.com) today announced the launch of Neolane Interaction™, Neolane Distributed Marketing™ and Neolane Campaign Optimisation™ as new options for its marketing automation platform. These options help marketers improve loyalty and create new revenue opportunities by unifying inbound and outbound communications; driving meaningful conversations; and presenting timely, relevant offers across channels.

“Today the notion of campaigns extends beyond traditional communication channels to include emerging and inbound channels like mobile, Web sites, landing pages and social networks. Campaign management applications struggle to keep up with the design, management and reporting needs of these channels,” wrote Suresh Vittal, principal analyst, Forrester Research in the April 2009 report titled ‘Campaign Management Needs A Reboot.’ “Campaign management tools must deliver a flexible, rule-based engine that allows marketers to design programs that promote a conversation rather than just push marketing communications… Campaign management tools must also use the history of a customer’s relationship with a firm to power dialogues across both inbound and outbound channels.”

Based on Neolane’s v5.1 platform, the three new options complement the capabilities of the company’s Cross-Channel Marketing Optimisation solution, which enables marketers to plan, create, execute and measure cross-channel campaigns in a consistent, highly-coordinated manner. New functionality is aimed at improving the effectiveness of cross-channel marketing campaigns at all stages of the customer lifecycle spanning email, contact centre, Web sites, direct mail and mobile communications. Specifically, marketers benefit from the following options:

+Neolane Interaction
Neolane Interaction enables marketers to unify inbound and outbound offers as part of a comprehensive bi-directional cross-channel marketing strategy. It enables personalised, relevant and consistent customer conversations at every interaction. During inbound contact via the Web, contact centre or at the point of sale, Neolane Interaction is able to recommend offers in real-time over that channel, or as timely follow-ups via outbound channels such as email, direct, call centre and mobile. Personalisation is achieved through analysis of Neolane’s single customer view of declared and inferred behaviour across channels, and allows organisations to customise offers, including up-sell and cross-sell offers, based on the most recent customer interactions whether initiated by the consumer or the company.

+Neolane Distributed Marketing
Neolane Distributed Marketing facilitates collaboration between central marketing departments, regional offices or points of sale that need to brand campaigns to better resonate with local audiences. Benefits of the Distributed Marketing solution include greater autonomy for local marketing operations, reduced costs and the sharing of best practices, while consistency of core elements is assured through the use of centralised resources. This solution also provides the ability for marketers to easily measure ROI for localised campaigns.

+Neolane Campaign Optimisation
Increasing numbers of channels and hyper-segmentation are leading to high volumes of campaigns, causing customers to be at risk of over-solicitation. Using Neolane Campaign Optimisation, marketers can optimise contact frequency while identifying periods of under-contact to maximise response rates and cut through clutter.

”The secret to perfecting marketing campaigns is to recognise every customer and what is relevant to them, in every communication you have together, regardless of channel or whether contact is inbound or outbound,” said Stephane Dehoche, CEO at Neolane. “Neolane does exactly that. It builds and uses unified customer intelligence to allow marketers to generate automated, personalised and localised offer recommendations at the appropriate time and frequency to add value and win credibility with customers - building loyalty and an improved lifetime value.”

About Neolane
Neolane provides the only enterprise marketing software specifically designed to manage, automate and optimise coordinated, personalised messages across both traditional and emerging channels including mobile. Neolane’s cross-channel marketing solutions are built on a single, open platform that centrally manages direct marketing campaigns, leads, resources, customer data and analytics to improve effectiveness and ROI. More than 170 of the world’s most innovative marketers including Accor Hotels, Alcatel-Lucent, Orange and Sephora. Visit www.neolane.com.

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Media Contacts:
Derek Harris
Harris Communications (IT PR) (for Neolane UK)
Tel: +44 (0) 1395 516 613
Email: derek@harriscomms.com

Published on: 10:40AM on 25th June 2009