High street chain Debenhams uses the customer voice to enhance shoppers’ experience and drive sales.

Debenhams has added customer ratings and reviews to its online shop to enhance its customers’ online shopping experience and drive sales.

The nationwide retailer is creating a dedicated section on the site which will lead consumers to its most popular products that fellow customers have chosen as ‘top rated.’ Debenhams is also using customer review content in email campaigns to increase visits to the website.

Social commerce technology company Bazaarvoice has implemented its Ratings & Reviews service on Debenhams.com.

“Bazaarvoice’s social commerce tools will add value to the shopping experience and help customers make better purchase decisions,” said Brett Bennett, Senior Web Development Manager at Debenhams. “We can see that authentic customer content is received well; our email campaigns featuring extracts of consumer reviews are providing great results.”

Debenhams has over 150 stores in the UK and Ireland, with a further 50 outlets worldwide.

“Debenhams’ customers don’t just have to rely on a brand’s professional opinion – they will also now be able to hear what fellow shoppers think,” said Sam Decker, Chief Marketing Officer at Bazaarvoice. “Customer reviews will also help Debenhams reduce returns and increase conversion rates.”

About Bazaarvoice
Bazaarvoice (www.bazaarvoice.co.uk) is a social commerce technology company. It helps over 525 brands globally including Argos, Boots, Halfords, Wickes, Thomas Cook, QVC and Boden to harness and amplify customer online word of mouth.

Bazaarvoice’s products - Ratings & Reviews™, Ask & Answer™ and Stories™ - are social commerce applications that drive sales. They enable customers to review products, ask and answer questions and share stories online; enhancing the online shopping experience and allowing them to make more informed and rewarding purchase decisions. Benefits for the retailer include content ownership, seamless customisation, increased search engine optimisation impact, advanced analytics and syndication across the web. Retailers can also leverage the content generated across on and offline marketing channels.

Founded in 2005, Bazaarvoice has offices in the UK, US, France and Singapore. The company was named in 2007’s Red Herring Global 100. The blog is at www.bazaarblog.com.

For further information please contact:
Claire Armitt
01273 779449 / 07985 297842

Published on: 3:13PM on 25th June 2009