AOP has announced the lineup for its Forum on 8 July, entitled Going Global - Monetising your Online International Audience

At the event, we ask: what steps are being taken to improve international monetisation online, which new approaches are being adopted, and with what level of success?

The event will feature case studies from Sky and the Wall Street Journal Digital Network, the agency view from Carat, and will also include speakers from Bauer and Improve Digital - more information at: http://www.ukaop.org.uk/events/monetisingglobalaudiencesforum.obyx

One of the great promises of the internet has always been as a remarkably efficient, economical international distribution channel. But is this promise delivering tangible commercial results?

With the news that the Huffington Post is moving to monetise its international audience outside the US, we ask: what are UK media owners doing to profit from their significant and growing worldwide audiences on the web?

Full Speaker Lineup:

The event will be chaired by Kurt Edwards, Head of Digital Sales, Bauer Media, and Chair of AOP's Commercial Committee, who will also give an overview of the issues, opportunities and trends around global monetisation.

Joëlle Frijters, CEO and Founder, Improve Digital, will cover Creating Worldwide Monetisation Mixes, including:

- Yield management - balancing potential revenue against costs
- Determining an international market’s potential
- Selecting your approach - direct sales, sales houses, ad exchanges, networks, optimisers or a hybrid set-up

Tristan Leaver, Director of Business & Audience Development, EMEA, Wall Street Journal Digital Network will give a Case Study on Wall Street Journal Digital Network:

- Monetising the WSJDN portfolio across Europe – web and mobile
- Revenue mixes – advertising, sponsorship and subscription
- Building relevance for international audiences and advertisers
- Partnership opportunities

Louisa Wong, Head of Network Advertising, Sky Digital Media, will also give a case study, on Sky, including:

- Challenges of delivering incremental revenue
- Global advertising ecosystems: market diversity (capabilities, platforms and sophistication)
- Localising content and appeal
- Partnerships vs. self-representation
- Recession impact and industry trends

Luisa Bright, Group Associate Director of Carat Digital will speak on Working With Agencies To Unlock Revenue, providing:

- The agency perspective
- Opportunities and barriers for publishers internationally
- Future view

The AOP forum on Monetising International Audiences Online takes place on 8 July from 2.00pm-5.30pm at Olswang's offices in Holborn. Tickets are £40+vat for AOP members, £80+vat for non-members - more information at http://www.ukaop.org.uk/events/monetisingglobalaudiencesforum.obyx

Published on: 12:23PM on 30th June 2009