Sony has extended its contract with Emailvision to provide the software for broadcasting its email marketing campaigns. This will see Sony utilise Emailvision’s Campaign Commander software across its European electronics division, which covers 35 countries and 5 product divisions.

The software allows Sony to target their customers through a triggered email cycle, based on when they register their product(s). A personalised email is sent at timed intervals, for example, 30, 60 and 90 days after registration. This involves specific offers and promotions as well as hints and tips on how to best use the specific registered Sony product. This approach encourages return visits to Sony’s website or stores and ensures customers are receiving personalised communication.

“We have seen the importance of customer relationship management increase dramatically over recent years,” said Lauriane De Langhe, Customer Information Manager for Europe at Sony. “By targeting existing customers with relevant and personalised information on a regular basis, we have to be sure that we are using the right solutions. Emailvision has strong relationships with all the main global and local ISP’s across Europe. This guarantees Sony high levels of deliverability across all markets.”

“It is now more important than ever to foster existing relationships with customers by providing them with the right information at the right time,” said Nick Gold, UK managing director at Emailvision. “Sony is a great example of where email marketing is helping to maximise such relationships and ensure greater marketing success.”

Published on: 12:40PM on 30th June 2009