LONDON July 2009 – Specialist UK high-street stationery brand, Ryman is working with full service, creative eCommerce and eMarketing agency, e-inbusiness, to develop and deploy its next generation website.

Ryman is looking to enhance its existing multi channel proposition, with the aim of delivering a new website to enhance the overall customer experience and grow sales in all its channels.

e-inbusiness will build this new multi-channel website on its leading eibCommerce platform, combining Microsoft Commerce Server with best of breed technologies including EPiServer advanced content management and Omniture’s business optimisation suite.

The new site will include call centre and fulfilment modules to streamline customer service and improve delivery options and an enhanced product information management (PIM) module which will be used throughout the business to manage and control an extensive product range.

Advanced search and merchandising techniques will be introduced through the Omniture software suite and analytics will be delivered via Omniture Site Catalyst.

Kypros Kyprianou, Group Chief Executive for Ryman, commented, “One of our key strategic aims is to leverage our multi channel offering and allow customers to interact with us in the manner that they choose.”

Andy Harding, Account Sales and eCommerce Director added, “Our choice of platform partner was highly influenced by two factors; firstly the platform itself had to be current, flexible and scalable to support our key strategic aims and secondly, the company needed to demonstrate a great track record in both the B2C and B2B online space.”

Nigel Welch, e-inbusiness Chief Executive Officer commented, “We are delighted to have been selected to partner Ryman because they have high aspirations and our team is looking forward to delivering a first class solution to satisfy their strategic aims”.


For further information please contact Emma Gannon, Marketing Manager on 0845 863 0520 or email

Notes to Editors:
Since its acquisition in 2007 by Welcom Software, e-inbusiness has seen significant growth and has made huge investments in the development of its eibCommerce platform which offers best of breed functionality for B2C and B2B organisations with a proven fast track implementation approach.

About e inbusiness:
Founded in 1999, multi-channel full service eCommerce agency e-inbusiness specialises in providing fully integrated, next generation eCommerce sites which combine high impact creative design with best of breed technology to build an effective online user experience.

e-inbusiness invests in strategic partnerships to provide a robust multi-channel eCommerce platform that supports Web2.0 technology. These partners include: Microsoft, Omniture, PayPal, EPiServer, QAS, Google, Scene 7 & Cheetahmail.

With a passion for brand and proven expertise in online marketing, e-inbusiness designs, builds & delivers integrated eMarketing strategies that maximise online revenue opportunities and deliver measurable results.

e inbusiness has developed over 100 eCommerce sites with high profile clients including: Harrods, New Look, HSS, Rohan, Slaters, Farrow & Ball & the Jacques Vert Group.

Published on: 9:13AM on 2nd July 2009