July 2009 – florestine, the coastal style interiors shop, has launched a new e-commerce website, designed and built by Screen Pages (http://www.screenpages.com), using the increasingly popular and sophisticated Magento e-commerce platform. The new e-commerce website has been launched at http://www.florestine.com.

florestine sells the best of coastal style - interior deco objects and accessories, gifts, photographs, sculpture, crafts, homeware, glassware, ceramics, bath and beauty products and fashion accessories including jewellery and bags.

The website deploys a wide range of “best practice” e-commerce features (available as standard with Magento), including strong SEO capabilities, filtered navigation, single page & guest checkouts, multiple product images & on-page zooms and cross-sells. Screen Pages has extended the open source Magento software and deployed bolt-ons for Sagepay (online payments) and WYSIWYG content management.

florestine’s online store has a clean, fresh design and boasts attractive seaside lifestyle photography and strong copy to reinforce the coastal inspired brand values.

Roger Willcocks, director of Screen Pages said: “We’re very pleased with Magento: it has proved straightforward to develop a rich, bespoke website, tailored precisely to the florestine brand with a broad base of best practice e-commerce capabilities.”

Susannah Pringle, founder of florestine, said: “We picked Screen Pages because of its track record working with niche, lifestyle retailers. Our mission is to provide the best selection of coastal style and provide a seamless, sophisticated service to our customers. Screen Pages’ impressive track record with niche, lifestyle retailers makes them our ideal partner. We didn’t just want a website - we wanted an experienced partner with a wealth of e-commerce knowledge.”

Notes to editors

About Screen Pages

Screen Pages (http://www.screenpages.com) has provided e-commerce and related value-added marketing services to niche retailers and mail order companies since 2002. Its e-commerce approach blends creative, analytical, marketing and technical services designed to increase a brand's sales online. Screen Pages' portfolio includes over 60 clients such as Thorntons, Browns Fashion, East, Joules Clothing and Smythson.

Roger Willcocks, Director, Screen Pages
T: 01932 333 592
E: roger@screenpages.com

Martin Forrest, florestine
T: 01258 857897
E: mforrest@florestine.com

Published on: 8:16PM on 7th July 2009