Bunnyfoot is pleased to announce a partnership with OgilvyOne in Hong Kong.

Ogilvy's focus on "Great Work that Works" and effectiveness in advertising sits at the heart of this partnership and Bunnyfoot is very pleased that an organisation of Ogilvy's standing has chosen Bunnyfoot to provide a range of user-centric design services to measure advertising response and increase comprehension and recall.

Ogilvy and Bunnyfoot will partner to improve the development of advertising messages - further evidence of Ogilvy's commitment to measuring advertising effectiveness.

This is a fitting partnership as David Ogilvy built Ogilvy & Mather advertising applying his learnings of advertising effectiveness.

Rory Sutherland Vice Chairman of Ogilvy Group said; “This is tremendous news. In truth, I think many of the models and methods which underpin the advertising industry are so naive, tired and outmoded I would welcome a system of analysis based on Tarot readings as at least bringing a little variety into our lives. But to see a scientific approach of this kind is especially welcome, and in the agency of David Ogilvy, doubly so.”

Robert Stevens, Co-Founder of Bunnyfoot Said “Eye tracking is a research tool that delivers actionable results.” He went on to say, “Eye tracking allows us to look into the mind of the observer and gain insight into subconscious decisions and behaviours.”

For more information, please contact:
Contact name : Robert Stevens
Phone: +44 7976 929 484
E-mail: rob@bunnyfoot.com

About Bunnyfoot
Since 1999 Bunnyfoot (www.bunnyfoot.com) has grown from 2 people passionate about sharing their knowledge of usability to become the UK’s largest user experience consultancy with offices in London, Oxford, Edinburgh, Sheffield, Reading and Hong Kong.

Bunnyfoot was the first user experience consultancy to use eyetracking as a standard research technique for testing websites. The company now has a specialised arm, Think Eyetracking (www.thinkeyetracking.com), that tests all forms of visual communications from packaging through TV, print advertisements, email, direct mail and mobile.

Published on: 4:53PM on 8th July 2009