Digital marketing agency secures paid search account for London’s official visitor organisation site

Digital marketing agency iCrossing today announces it has been appointed by the capital’s leading promoter Visit London,, to run all paid search activity.

iCrossing’s role will be to market and promote London as a tourist destination for domestic leisure visitors using their award winning paid search capabilities. Visit London promotes the UK capital internationally, throughout the UK and to Londoners targeting leisure and business visitors. Visit London works in partnership with the Mayor of London, the London Development Agency, London Councils and the tourism industry.

Nick Allan, New Business, iCrossing commented, “It is a great coup for us to be working with such a hugely popular and exciting site promoting all that is great about London and to work with such an experienced and focus team as Visit London.”

As part of their strategy, iCrossing will use their propriety paid search campaign management tool, Merchantize™, to track performance, analyse customer journeys and perform testing to identify the most relevant combinations of keywords, ad copy and landing pages for consumers in all different stages of the purchase cycle.

Tom Jones, Head of Paid Search, iCrossing says “We are looking forward to utilising paid search to make the most of Visit London’s online offering at, working with the Visit London brand and the wide ranging content on the site to target and engage with users as effectively as possible.”

Martine Ainsworth-Wells, Marketing Director for Visit London says “We know how important maximising our digital presence is in achieving our key aim of promoting London as the world’s most exciting city. iCrossing have the technical ability and sector expertise to run our search strategy effectively and as an integral part of our overall approach.”


For more information:

Parys Communications

020 8875 7960

About iCrossing

iCrossing, formerly known as Spannerworks in the UK, is a global digital marketing agency that combines talent and technology to help world-class brands find and connect with their customers. The company blends best-in-class marketing services - including paid search and natural search marketing, social media, content and media, display advertising, user experience, web development and analytics and insight to create integrated digital marketing programs that engage consumers and drive ROI.

iCrossing clients include world-class brands such as The Coca Cola company, HBOS, Toyota and Virgin. Headquartered in Scottsdale, Arizona, the company has 550 employees in 12 offices in the US and Europe, including 97 employees in the UK.

Find out more at or contact us on +44 (0)1273 827 700 or

Published on: 5:49PM on 9th July 2009