Amsterdam, 13 July 2009 – Nedstat announces the launch of the Sitestat Report Builder enabling full flexibility to create and customise reports. Users can tailor their reports to their specific business needs by combining any metric and dimension including data from a company database. Reports can be shared with colleagues ensuring consistent, relevant and easy to understand reporting throughout the organisation.

The Report Builder dramatically elevates the custom reporting, drilldown and data mining capabilities within Sitestat. Users are free in making any combination of metrics and dimensions and the order in which they are displayed. Metrics and dimensions can be dragged and dropped in rows and columns and changed or extended on the fly. Via the ‘Calculate’ feature, new custom metrics can be calculated directly within the user interface. External data such as API or database imported data can be included as variables in the reports.

With the ‘Publish’ option, newly created reports can be made available for others. This allows web analytics specialists to provide colleagues in their organisation with reports that are consistent, relevant and easy to understand.

“Web analytics professionals need to tailor reporting to their specific business needs”, says Michael Kinsbergen, CEO at Nedstat. “The Report Builder gives them all the flexibility to do exactly that and even include external data for true enrichment of the web analytics data. This will greatly improve the relevancy of their online business insights.”

The Report Builder is available to all Sitestat customers at no extra cost.

Further details and screenshots of the Report Builder can be found at For feedback please go to

About Nedstat

Nedstat is European leader in web analytics.

The products and services enable companies to improve the effectiveness and profitability of their online communication and business.

Nedstat makes website analytics straightforward and accessible for users of all levels and disciplines. Products are easy to use, reports are clear and fast to access, customisation is easy and services and support are personal and high quality.

Nedstat employs 140 people in the Netherlands, Belgium, France, Germany, Spain, Sweden and the United Kingdom.

The client list includes many renowned and internationally operating organizations like Electrabel, Ernst & Young, Europcar, Renault, Repsol, Renault, Panasonic and Wolters Kluwer. Also, numerous government and not-for-profit organizations have benefited from Nedstat's expertise in delivering reports on users’ behavior online.

Key accreditations by Europe’s leading independent web-standards organisations, such as ABC electronic, OJD, KIA and Audiweb ensure that customers’ metrics are in full compliance with leading industry standards.

For more information, please contact: Nedstat B.V., Ulrike Ziegler, phone +31 (0) 20 519 54 00, e-mail For more information about Nedstat, go to

Published on: 11:45AM on 13th July 2009