Virgin Holidays has selected Coremetrics, the leader in marketing optimisation, to drive online conversions and bookings and increase average transaction values. The deal delivers Coremetrics Analytics(tm) and Coremetrics Explore(tm). Virgin Holidays is the largest, most successful transatlantic tour operator, and the market leader for travel to the USA and the Caribbean.

Following a competitive pitch, Coremetrics Analytics will provide Virgin Holidays with accurate, actionable data on online customer behaviour, website performance and marketing effectiveness, enabling the tour operator to continually monitor and fine-tune its digital campaigns.

Virgin Holidays will use Coremetrics Explore, a powerful ad-hoc reporting tool, to better understand their customers' behaviour and to build marketing programs that address its needs in the most effective way possible. Thanks to Explore's customisable reports, Virgin Holidays will be able to analyse and then optimise marketing programs to ensure a quality online experience for every customer, on every device.

Chris Roe, General Manager, Sales & Distribution at Virgin Holidays, comments: "Coremetrics provide the depth of online customer insight and reporting functionality required to support the future business goals of the company. Coremetrics Explore presents data clearly and accessibly, and we know we have the expertise of Coremetrics' industry analysts on hand to assist us in interpreting any trend."

Richard Sheppard, VP and General Manager, Coremetrics EMEA added: "Virgin Holidays recognises the importance of delivering a targeted online experience to capture and convert customers. By using insights from Coremetrics to inform its online strategy, Virgin Holidays will continue to deliver the quality experience and customer service its customers have come to expect."

Online customer behavioural and contextual data covering every visitor's lifetime is uniquely captured by Coremetrics. Stored as a Lifetime Individual Visitor Experience (LIVE) Profile(tm), Coremetrics can provide the most up-to-date and actionable insight in the industry.

- Ends-

About Coremetrics

Coremetrics is the leader in marketing optimisation. Its products help businesses relentlessly optimise their marketing programmes to make the best offer, every time, anywhere, automatically. More than 1,900 online brands globally, transacting more than $20 billion this year, use Coremetrics' Software as a Service (SaaS) to optimise their online marketing. Coremetrics' solutions encompass advanced online analytics and integrated marketing optimisation applications, including search engine bid management, email targeting, ad impression attribution and cross sell recommendations to acquire customers more cost effectively, increase conversion rates, and increase lifetime customer value. Coremetrics is consistently recognised by industry analysts and thought leaders, and in 2008 was named to Deloitte's Technology Fast 50 Program for Silicon Valley Internet, Media, Entertainment and Communications companies. The company is privately held with funding from Accel Partners, FTV Capital and Highland Capital Partners, and is headquartered in San Mateo, California with EMEA headquarters in Slough, UK.

To learn more about Coremetrics, visit or call +44 (0)20 3393 3450.

Coremetrics has strongly supported online privacy since its inception. To learn more, visit

About Virgin Holidays
Virgin Holidays is the UK's leading worldwide holiday company, offering adventures worldwide since 1985. To learn more visit


For more information please contact:

Louise Greeves / Katrina Lincoln

Midnight Communications

Tel: 01273 666200


Published on: 5:23PM on 13th July 2009