Upfront Business Development today announced the forthcoming launch of its business development tool, Darwin, designed for professionals in the creative media and marketing sector responsible for delivering new business.

Available from August 3rd, Darwin is an online newswire, intelligence, and mailing list service for marketing agencies. Darwin provides breaking news stories, and exclusive interviews, as well as independently sourced contact data from a comprehensive range of sectors and featured companies.

Jody Osman, Managing Partner at Upfront Business Development, says: “Darwin has been developed based on the collective experience of our new business team, which has been gained over the last 10 years working with some of the UK’s leading Marketing agencies. It provides the insights required for effective lead generation. It has been designed for high paced new business professionals who benefit from being no more than 3 clicks away from key information, which includes contact details for marketing decision makers.”

Registered users of Darwin are able to navigate the latest breaking news allowing in-house business development staff to chase opportunities as they arise and create bespoke campaigns in order to gain a competitive advantage.

Osman continues, “We’ve witnessed many agencies evolve their approach to new business over the last 12-months, with the winners being those who spot and react to breaking news that affects their sectors. Darwin gives our clients the insights needed to provide the edge needed, not just to survive, but to significantly improve their sales pipeline.”

Darwin will be rolled out in the UK and then launched in the US in 2010. Agencies interested in trialling this service should visit www.evolvewithdarwin.com to register interest.

Published on: 4:55PM on 24th July 2009