Box UK is pleased to congratulate the National Gallery on the launch of their new website (, powered by our leading Web Content Management System Amaxus (

The beautifully designed new site showcases the National Gallery’s extensive permanent collection, enabling visitors to examine every masterpiece in outstanding detail via a new full-screen zoom option. With over 12,000 images, 18 hours of audio and 200 videos, the website encourages visitors to have a truly interactive online experience. It’s a great supplement for the millions of visitors the Museum receives annually and also allows for those who don’t live in proximity to London to experience some of what this core London cultural institution has to offer.

In addition to exploring objects from the permanent collection, the National Gallery’s new site has extensive information on current exhibitions and events, and has a guide to help people plan their visit including a new interactive floor plan to explore the building room by room.

Charlotte Sexton, Head of New Media at the National Gallery said, “The new website raises the bar for cultural websites. It offers exceptional access to this world-class collection of Western European painting and to our expert knowledge about them. Amaxus provides us with a solid foundation on which to build our online presence.”

The website was designed by London-based agency Bureau for Visual Affairs.

“Box UK is very proud of the work we’ve done to help the National Gallery realise its online goals,” said Benno Wasserstein, Managing Director of Box UK. “We have a long history of working with great cultural institutions on their websites such as the Museum of London and the Imperial War Museum. We are excited that our Content Management System Amaxus is a platform that makes the permanent collections of these institutions available to people around the globe through the power of the web.”

About the National Gallery
The National Gallery houses the national collection of Western European painting from the 13th to the 19th centuries. It is on show 361 days a year, free of charge. Their aim is to encourage the public throughout the United Kingdom and beyond to value and enjoy art. The Gallery aims to work with partners in museums around the country to support the increasing role that art plays in all levels of public education, lifelong learning and enjoyment.

Bureau for Visual Affairs
Bureau for Visual Affairs is a design consultancy and studio with an established track record of delivering multi-disciplinary projects for clients ranging from The Tate Gallery to Nokia. The company, based in London, specialises in branding and the delivery of complex web-based projects for both the cultural and the commercial sector. For more information on Bureau for Visual Affairs call +44 (0)20 74072582 or see

About Box UK
Box UK ( was born out of the work of leading thinkers and doers in the web and technology industry. With offices in London and Cardiff, we are obsessed with the Internet and emerging technologies. Our passion and enthusiasm permeates everything we do, continually inspiring us to create bold, innovative solutions for our clients and partners.

Already and amazing product, additional innovations have been introduced to Amaxus with the launch of the newest version of the software in the summer of 2009. Stay tuned to the Box UK website for the latest news on exciting new Amaxus features, launch information and ways that Box UK and its products and services can turn your business visions into reality by creating high-value, low-risk and award-winning solutions.

For more information on this project or Amaxus call us at +44 (0)20 7439 1900 or email

Published on: 1:25PM on 27th July 2009