July 28th 2009 LeadPoint, the world’s first online lead exchange marketplace, this week celebrates its third birthday in the UK.

LeadPoint traded its first online lead in the UK in July 2006 and in just three years has grown year-on-year and now supplies over 3,000 leads a day across 15 lead verticals to over 2,500 lead buyers. LeadPoint has expanded its product offering to include insurance leads, debt management leads and has also launched into non-financial lead products.

LeadPoint’s ongoing success culminated in the recent annual GP Bullhound Media Momentum awards where LeadPoint was announced as the fourth fastest growing digital media company in Europe. Since its launch LeadPoint has also made significant contributions to the fledgling UK online lead generation market. LeadPoint is one of the founder members of the Internet Advertising Bureau’s (IAB) online lead generation task force helping them to publish a series of white papers on online lead generation.

LeadPoint currently trades over 15 lead products including Mortgages, Loans, Insurance, Debt Management & IVA and Laser Eye Surgery.

Nick Chapman, LeadPoint UK Managing Director said:

“We are delighted to be celebrating our third birthday in the UK. Despite the tough trading conditions we have continued to grow Quarter on Quarter since we launched in 2006. In just three years we have grown to become a major player in the UK financial lead generation market and have made good progress into non-financial areas.

Our success over the last three years has only been possible due to the continued success of our lead buying customers. We still have a number of firms working with us who have been there from day one. Lead Buyers only come back and buy more leads if lead generation works for them and the phenomenal growth we have achieved so far proves that it does work!

The appetite for lead generation in the UK is set to continue growing over the next few years and our cutting-edge technology puts us in a good position to continue to expand into new areas and keep growing.”

Media enquires:

Justin Rees, Head of Marketing, LeadPoint UK Ltd, 0203 178 2179

Notes to Editors

LeadPoint’s technology brings buyers and sellers together in a truly unbiased marketplace. The company ensures a fair exchange, by monitoring lead quality and the customers themselves.

Leads are competitively priced, based on bids, performance and ratings by members of the LeadPoint community. The platform allows buyers to change bids in ‘real time’ and enables sellers to more efficiently sell leads and to enter multiple verticals (categories i.e. mortgages or loans) simultaneously.

The privately held company was founded in 2004 and is based in Los Angeles, CA. For more information please visit LeadPoint on the web at www.leadpoint.com and www.leadpoint.co.uk.


Published on: 9:18AM on 28th July 2009