Latitude (, one of the UK’s biggest suppliers of search marketing management services, today announces the launch of a new PPC ( and SEO ( offering for the franchise market. With individual franchise businesses typically operating on smaller budgets than their household name would imply, digital marketing campaigns are often financially out of reach.

The structure of the deal means individual franchises can take advantage of Latitude’s unrivalled search experience and technology for as little as £49.99 per month. The service means up to 10 franchisees within the same group can split the management fees between them. The service has been successfully beta tested with the dealer networks of Land Rover and Alfa Romeo who have both now gone onto sign-up a number of dealers to the full service.

Alex Hoye CEO of Latitude said of the new service “This is the first offering of its kind in search marketing. The SME market is currently one of the growth markets in digital marketing, as the success of our SME offering Latitude Express proves, and individual franchises generally fit into this category. For automotive dealers or restaurant franchises search can be an important channel for driving footfall into stores, and this deal means they will now be able to do it cost effectively, hence, driving a potentially huge return on investment.

This news comes hot on the heels of NMA’s Marketing Services Guide announcing Latitude as the largest PPC agency in the UK, as well as recent nominations for the Travolution and NMA Effectiveness awards.

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Published on: 4:36PM on 28th July 2009