Snow Valley, the leading provider of e-commerce consultancy and technology services, has been welcomed onto the new Yahoo! Web Analytics Consultant Network, which launches on 29 July.

Yahoo! joined the web analytics market in 2008 when they acquired the reporting package formerly known as IndexTools. Yahoo! immediately announced their intention to offer the service for free.

Since then, online marketing and e-commerce managers have been eagerly waiting for the Yahoo! Web Analytics service to become openly available.

As a member of the Consultant Network, Snow Valley can now offer a number of free Yahoo! Web Analytics accounts to organisations that want to get up and running with the service.

Jill Culbertson, Head of Online Marketing at Snow Valley said, "It’s great to see that Yahoo! Web Analytics is now available to the wider world. Snow Valley has been using this service for a number of years - used well it can provide a huge amount of insight into online customer behaviour and marketing campaign performance."

"We work with most of the leading analytics packages on the market and it’s definitely a case of horses for courses – we always advise clients to take the time to find the right package for them, based on what they’re looking to measure and achieve, and what resources they have to interpret the data. As a free service, Yahoo! Web Analytics is definitely worth evaluating."

Any organisation that is interested in getting access to a free Yahoo! Web Analytics account should visit


29 July 2009

About Snow Valley:

Snow Valley is the leading provider of e-commerce services, helping leading organisations to grow their online businesses. Clients include Liverpool FC, Clarks Shoes, Majestic Wine and Lakeland. For more information visit

Contact: Sarah Clelland, Snow Valley
Telephone: +44 (0) 20 7813 9520

Published on: 3:49PM on 29th July 2009