London, 21 July 2009: Open rates on Moneyextra.com’s email newsletter increased by 18% and click-throughs by 200% following the appointment of Database Group Interactive (DbGi) in April. And DbGi is now managing Moneyextra.com’s broadcasts for the next two years.

The popular personal finance site Moneyextra.com sends out a regular newsletter to its members. But with response rates of just 0.4%, it was disappointed with the results and struggling to manage the process in-house.

DbGi began the clean-up by running Moneyextra’s database through its ‘data hygiene suite’ which cleanses invalid addresses by picking-up known bounce-backs, miss-spellings and junk entries. It then ran a series of test broadcasts to improve subject lines, personalisation and creative elements, plus differences between week-day and weekend broadcasts.

A live broadcast followed which ‘throttled’ the email broadcast rate and ‘warmed up’ the new IP address to improve Moneyextra’s ISP reputation. It produced a click-through rate of 1.2% - an uplift of 200% on Moneyextra’s internal email broadcasts.

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Jennifer Rose, Communications Director for Moneyextra.com, explains: “We were extremely impressed with the framework that DbGi applied to improve our email broadcasting results. The fact that we are now working with clean data and actionable learnings is creating a significant uplift in our e-campaign metrics. Our business model is closely aligned with the response rates that our email campaigns generate – an increase in response rates has a direct positive impact on our bottom line.”

Guy Hanson, Business Development Director of Database Group Interactive, adds: “Moneyextra.com was dedicating significant man-hours to delivering their e-newsletter with poor results and little tracking. But with our help the click-through rates on their broadcasts increased dramatically and their e-reputation rate also increased from 65 to 90 – a status enjoyed by less than 1% of commercial email broadcasters.”

ENDS

For more press information contact:
DbGi – Gavriel Shaw
Telephone: 020 7811 0171
Email: gavriel.shaw@databasegroup.co.uk

Notes for editors
Now delivering over 60 million emails each month, London-based Database Group Interactive (DbGi) was one of the first email service providers to be established in the UK and has been a leading email broadcaster for over ten years. Clients cover travel, retail and charity sectors, including L’Oreal, Dyson, RSPB, Fish4, Travelbag and Experian. DbGi provides a full service digital offering, including: email transmission; integrated database solutions; and across the board campaign management services.

www.databasegroupinteractive.co.uk

Published on: 9:42AM on 5th August 2009