Latitude (, a leading digital marketing agency, has become the first agency in the UK to gain both the Google Analytics Authorised Consultant (GAAC) and Yahoo! Web Analytics Consultant Network (YWACN) accreditations together. Google Analytics and Yahoo! Web Analytics are widely considered the best free web analytics ( packages on the market and these accreditations are much sought after amongst analytics experts.

Latitude was amongst the first few companies worldwide to gain the accreditations individually and has now become the first to complete the pair. The speed with which they have managed to gain these accreditations is mostly due to their dedicated team of 6 conversion analysts, which is one of the largest within a UK marketing agency. This team was recently added to with the hiring of Dave Smith as a Conversion Analytics Consultant who was previously a Web Analyst at AXA.

The team, which launched in April, are already servicing over 150 clients and these new accreditations mean this is likely to more than double before the end of the year.

Rob Jackson, Head of Conversion Analytics at Latitude said of the news “We are in a strong position to become a big player in the web analytics field over the coming year. We are now accredited by two of the biggest analytics tools on the market and are increasing the number of tools we are compatible with every week. The analytics industry is getting bigger each day as people realise they can now account for every penny of their marketing spend online and we want to rapidly increase our share of that fast expanding pie.”

This news comes hot on the heels of Latitude’s recent announcement of a £1m investment in technology and plans to expand their workforce by 12% over the coming months. They also recently launched a PPC ( and SEO ( service for franchises.

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Published on: 11:44AM on 10th August 2009