Steak, the full-service digital agency, has been appointed to handle paid search engine marketing for retailer Debenhams, following a competitive pitch for the business.

Steak has been briefed to deliver cutting edge search campaigns to drive volume of traffic and significant return on investment for Debenhams’ core business functions - retail, finance and weddings. Central to Debenhams’ brief was the requirement for an agency to challenge the status quo, deliver best practice search marketing, and to react quickly to business and customer needs whilst remaining focused on a long term strategy.

Mark Irving, Senior Search Marketing Analyst at Debenhams, said, “Steak’s impressive experience of the retail industry and strong heritage in search marketing means they are ideally placed to help drive the success of Debenhams online. Their passion and commitment for delivering excellent service really made them stand out and we are looking forward to enjoying a strong partnership with them.”

Julian Walker, Steak’s co-founder, commented, “Search marketing has always been at the heart of Steak’s offering and we are delighted to be chosen by Debenhams to take their search strategy forward. In the current climate it is more important than ever that retailers ensure their digital marketing is performing as well as it possibly can and we are confident that we can do this for Debenhams.”

About Steak:

Steak’s purpose is to drive digital response. We use a full range of digital strategies and tactics, including search marketing, online advertising, and creative design to get results for our clients. Our search-inspired approach means we bring the intelligence of search marketing to all communications, both online and offline. Steak’s clients include Virgin Holidays, British Gas and Swiftcover.

Steak is a previous winner of the coveted Media Agency of the Year Award at the Interactive Marketing and Advertising Awards and has offices in London, New York and Melbourne.

For further information, please contact:

Jocelyn Bull
Marketing Director
020 7420 3500

Published on: 10:52AM on 12th August 2009