The new site incorporates BT Fresca’s www.btfresca.com intuitive and powerful in-site guided navigation and filtering which helps the Annoushka www.annoushka-jewellery.com customer find what they are looking quickly and easily. An important element of this project was to ensure the customer experience faithfully communicated the Annoushka luxury brand. This has been achieved by implementing BT Fresca's e-commerce platform FrescaCommerce ® BluePrint, which has all the benefits of a functionally rich e-commerce platform together with extensive flexibility and website creative freedom.

Find out more about BT Fresca go to: www.btfresca.com

InStyle article:
Annoushka Fine Jewellery, as worn by DannIi Minogue and Rachel Stevens, launches today at Harvey Nichols and online with FrescaCommerce.

If, like us, you've become obsessed with piling on the fashion jewellery then you'll love our little shopping discovery. Ex-Links of London designer Annoushka Ducas has launched her own fine jewellery range online and in a boutique at Harvey Nichols and the range is brimming with delicious, twinkling pieces to mix, match and layer.

Our personal faves are the stackable rings - why wear a single eternity band when you can pile a whole bunch together to create your very own, unique ring? Choose your own colours, gems (precious and semi-precious) and sizes with the help of this genius ring stacking tool. And with prices ranging from £150 to £4,500, these babies are much more affordable than your average eternity ring.

Dannii Minogue and Rachel Stevens already love the line, and we don’t blame them. The new collections are crafted from 18ct gold teamed with both precious and semi precious stones. The range, available from today at Harvey Nichols and the Annoushka's online boutique are either one-offs or created in very small quantities to ensure every piece is extra special.

Annoushka said: “I have tried to remove the feeling of reverence that so often surrounds the experience of buying and wearing fine jewellery. I want our pieces to be worn every day.”

Following the successful opening of the Harvey Nichols concession, the range will soon be available from Harrods, Selfridges and Liberty.

Shop online at annoushka-jewellery.com for more mouth-watering pieces.

Link to InStyle article: www.instyle.co.uk/news/annoushka-jewellery-launches-online-29-07-09-0

Good Web Guide article:
Annoushka jewellery was launched on 29th July, 2009 making a mighty splash with a number of sparkling collections, designed in 18 carat gold and using an array of precious and semi-precious stones.

Annoushka Ducas
The brand’s creator, Annoushka Ducas has had a long and highly acclaimed career in the jewellery business, founding the hugely successful Links of London with her husband John Ayton in 1990 and gaining numerous awards and accolades since then. Annoushka’s mother was Russian and she was raised by a Russian nanny. This influence can be seen in her jewellery, which tinged with Russian colours and opulence, has a unique flavour and style.

Dazzling choice
Although Annoushka jewellery can be found in Harrods, Selfridges and Harvey Nichols, the website provides an equally, if not more, satisfying place to browse each collection in depth. Professionally taken, hugely detailed shots allow you to examine closely each ring, earring, necklace, bracelet or pendant; the way that the stones have been set; the intricate and delicately carved designs; the rich colours of coral, blue topaz, amethyst, green garnet and a variety of other precious and semi-precious stone and more. It is as good as picking up the ring or earring in person and gives you total confidence about buying online.

Finest craftsmanship
There are a total of nineteen collections, ranging from the delicate amethyst, citrine or quartz tear drop designs of the Duo Stone collection to the gold and diamond leaf-inspired designs of the Breeze colletion. Stackable Rings are slender and varied and can literally be ‘stacked’ via an interactive tool on the site to create a personalised look. Annoushka works extremely closely with Design Director, Liz Olver, to ensure that only the finest craftsmanship is used at all times, using both modern and traditional craftsmanship techniques. A number of Guest Designers also feature on the site and there are detailed Care Tips on how to look after the various types of jewellery.

Online videos
Don’t miss Wardrobe TV where you can watch a number of videos including ones on how to style your jewellery, how to stack you rings and learn more about the meticulous craftsmanship employed in each design.

Link to the Good Web Guide article: http://www.thegoodwebguide.co.uk/?PAGEID=011972

Published on: 11:34AM on 12th August 2009