Thomas Pink, the British luxury shirtmaker and Warehouse, providers of fashion design for the high street, are the first businesses in the UK to use BT Expedite's Integrated Store multi-channel system, linking store and online channels.

The new contracts reflect BT's specialist retail solution division's number one position as the multi-channel applications suite market leader in the UK, according to Multichannel Retail: Using Integrated Technology to Achieve Cross-Channel Brand Consistency produced by Datamonitor. In the report, published in June 2009, Datamonitor Retail Analyst Christine Bardwell examines how technology can help retailers give customers a consistent experience whether they are shopping in store, online or over the phone.

Andy Tudor, senior technical development manager, Aurora Fashions, said: "Seamless shopping greatly improves our customers' experience. BT's Integrated Store makes shopping more convenient and personalised for Warehouse customers, helping us to meet the demands of current trends in fast-moving fashion retailing."

Peter Mila, Information, Ecommerce & Logistics Director, Thomas Pink, said: "Thomas Pink will benefit from a single inventory view, even greater customer service opportunities and the sharing of knowledge across multiple channels. That includes a synchronized ‘single view' of our customers, products and inventory data throughout our business."

With online sales now a major strength of UK retailing, all retailers need to focus on integrating their high street and online stores more effectively. BT's Integrated Store enables retailers to respond to the increased expectations of their customers. For example, from the Webstore, customers can reserve online and then pickup in store and also buy online and return in store. Once in the store customers can order for delivery anywhere.

Richard Lowe, CEO of BT Expedite, said: "Retailers tell me that achieving a single view of their brand and better integration across all channels is a priority. Our Integrated Store solution comes with multi-channel built-in. Datamonitor's report confirms our number one ranking in this new and growing area of retail technology.

Inquiries about this news release should be made to the BT Group Newsroom on its 24-hour number: 020 7356 5369. From outside the UK dial + 44 20 7356 5369.
All BT news releases can be accessed at: www.btplc.com/News.

About BT Expedite
BT Expedite is the retail specialist division within BT. It provides best of breed solutions to enable multi-channel retailers to thrive in today's competitive environment. The BT Expedite solution set spans every area of retailing; planning, sourcing, merchandising, store, sales analytics, CRM, plus network infrastructure, hardware and professional service expertise. BT Expedite's multi-channel capability was reinforced by the acquisition of Fresca in 2008. BT Fresca passionately creates the finest transactional Webstores for leading fashion and lifestyle brands in the UK and across the globe.

For more information, visit www.btfresca.com

Customers include WHSmith, JJB Sports, Primark, Matalan, Aurora Fashions, Harvey Nichols and Thomas Pink

For more information, visit www.btexpedite.com

About BT
BT is one of the world's leading providers of communications solutions and services operating in 170 countries. Its principal activities include the provision of networked IT services globally; local, national and international telecommunications services to our customers for use at home, at work and on the move; broadband and internet products and services and converged fixed/mobile products and services. BT consists principally of four lines of business: BT Global Services, Openreach, BT Retail and BT Wholesale.

In the year ended March 31, 2009, BT Group's revenue was £21,390 million.

British Telecommunications plc (BT) is a wholly-owned subsidiary of BT Group plc and encompasses virtually all businesses and assets of the BT Group. BT Group plc is listed on stock exchanges in London and New York.

For more information, visit www.bt.com/aboutbt

Published on: 11:48AM on 12th August 2009