Coachwise, a specialist publisher, mail order catalogue and online retailer of sports books, DVDs, training tools and sports related software, has selected Maginus to design and build four new web sites that will improve customer service, fulfilment and marketing, as well as providing security under Payment Credit Industry Data Security Standards (PCI : DSS).

Using Maginus E-commerce, Coachwise will have a single, integrated back office solution that will enable Coachwise’s main website – www.1st4sport.com and its other eCommerce sites for the Rugby Football Union, Football Association (FA) & England Netball Association; www.communityrugbyshop.com, www.FAlearningshop.com and shop.englandnetball.co.uk, to trade through a secure PCI compliant system.

The technology will provide improved website usability, offering customers tracking on all orders through integration with Parcelforce. It will also offer customers extended product information such as expert reviews, customer reviews and exclusive discounts for sports association members.

The new sites are all SEO optimised to ensure maximum visibility on all the major search engines. Coachwise will use Google Analytics and Google ecommerce tracker to measure the number of visitors to the site, where they have come from and orders they place. The solution also enables Coachwise to integrate its marketing campaigns, so they are featured both on line as well as in the catalogue.

Karen Shead, Head of Campaigns, at Coachwise, said, “Maginus has delivered four great sites, with fresh and modern designs, and a content management system (CMS) to give us complete control to make any changes ourselves. As well as providing us with a fully integrated PCI compliant solution that will enable our customers to securely purchase goods, while enhancing the customer service offering. The technology enables us to monitor our user content and interact with our clients, providing greater insight into which products we should stock.”

Mark Thornton, eCommerce Director at Maginus, said, “Coachwise is looking to expand its business. The cost effective solutions that we’ve delivered will give them complete control over their online presence, improved SEO and allow them to measure results so they can increase the value of their online channel.”

Published on: 10:25AM on 14th August 2009