London, 20th August, 2009: Adconion Media Group, the world’s largest independent online audience network, has become an official signatory of the Internet Advertising Bureau’s (IAB) Good Practice Principles.

Launched in March this year, the Good Practice Principles are the UK’s first self-regulatory guidelines governing the activities of online behavioural advertising companies. They aim to empower consumers and give them information and choices about behavioural advertising. Supported by the Information Commissioner’s Office (ICO), the independent data protection regulator, the principles constitute a common industry initiative dedicated to increasing consumer awareness and choice about the kind of advertising they receive.

The Good Practice Principles set out commitments to transparency, user choice and education. They complement current UK data protection laws with new practices relating to the collection and use of online data. Adconion will have six months to comply with three core commitments:

• Notice – a company collecting and using online data for behavioural advertising – such as a website publisher, ad network or technology company – must clearly inform a consumer that data is being collected and used for this purpose.
• Choice – a company collecting and using online data for behavioural advertising must provide a mechanism for users to decline behavioural advertising and where applicable seek a consumer’s consent (where data protection law or specific regulatory guidance applies).
• Education – a company collecting and using online data for behavioural advertising must provide consumers with clear and simple information about their use of data for this purpose and how users can decline.

Mike James, MD Adconion UK, says, “Adconion has always been committed to helping the online advertising industry become more transparent and open to the public. As such, we’re really excited to be a part of this new initiative to inform and educate consumers on what online behavioural advertising is all about.”

Nick Stringer, head of regulatory affairs at the IAB, adds, “We welcome Adconion’s addition to the list of companies signed up to the Good Practice Principles. The Principles demonstrate a commitment to being transparent and protecting consumer privacy. Moreover, they will help ensure that behavioural advertising delivers significant benefits to brands, as well as web publishers that provide innovative content to consumers for free or little cost.”

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The Adconion logo is available at http://www.adconion.com/en_gb/company/downloads.html

Contacts

Velvet Integrated PR
Omar Jamil, Claire Foss or Jo Sensini
Tel: 020 8996 1803, 020 8996 1804 or 020 8996 1800
Email: omar@velvetpr.biz / claire@velvetpr.biz / jo@velvetpr.biz
Web: www.velvetpr.biz

Adconion Media Group
Joanne Cox
Tel: 020 3170 5949
Email: jcox@adconion.com
Web: www.adconion.com

NOTES TO EDITORS:

About Adconion
Adconion Media Group (www.adconion.com) is the largest independent global audience and content network. Dedicated to true partnerships with agencies and marketers, Adconion arms agencies with customised technology and products designed in-house, while delivering massive global reach across multiple platforms through a single network.

Adconion reaches nearly 300 million unique users worldwide – 1/3 of the total global Internet population – and is ranked number two in the global comScore ratings. Adconion is also an international leader in evolving the ad network model to create, distribute and monetise video content.

The company completed a record £40.9 million (US$80 million) Series C round of funding led by Index Ventures in February 2008, and won the Investor AllStars award for 2008 “Deal Envy of the Year,” in addition to being named in the Library House list of the hottest 100 private mediatech companies in Europe.

Adconion has 16 offices in 7 countries around the world, including London, M<script type="text/javascript" src="http://econsultancy.com/javascripts/tiny_mce/themes/advanced/langs/en.js?1250233471"></script>unich, Hamburg, Dusseldorf, Paris, Madrid, Toronto, Los Angeles, New York, San Diego, Chicago, Sydney, Melbourne, Detroit, San Francisco and Brisbane. Adconion is a member of the International Advertising Bureau (IAB) and a founding member of IASH Europe.

The companies currently signed-up to the IAB Good Practice Principles are:

AOL
Platform A
AudienceScience
Google
Microsoft Advertising
Phorm
Specific Media
Yahoo! SARL
Wunderloop

For more information contact:
Amy Kean on 07739 372 042 or amy@iabuk.net

About the IAB
The Internet Advertising Bureau (IAB) is the trade association for digital advertising. With over 480 members, it's run for the leading media owners and agencies in the UK internet industry. Online is an exciting and fast-growing medium and our job at the IAB is to work with members to ensure marketers can identify the best role for online and the emerging mobile market, helping them engage their customers and build their brands. Through the dissemination of research and the organisation of regular events, we aim to put digital on the agenda of every marketer in the UK, acting as an authoritative and objective source for all internet advertising issues whilst promoting industry-wide best practice.

Published on: 11:00AM on 20th August 2009