Adconion Media Group, the world’s largest independent online audience network, has strengthened its London and Leeds teams with the promotions of key staff members, as well as two new appointments.

Yiorgos Hadjiandrea has been promoted to the newly created role of regional account director. He will be responsible for all regional account relationships across Manchester, Leeds, Birmingham, Scotland, and Ireland, including MediaVest, Mediacom, Brilliant Media, and MediaEdge CIA.

Victoria Pearce has been appointed to Adconion’s Northern team as regional account manager. She will report to Yiorgos and help manage the team, including one account executive, two media managers, one delivery manager and one delivery executive. Victoria comes to Adconion from MSN/Drive PM in Manchester, where she spent the past three years establishing the office and developing MSN’s regional relationships, promoting online to a vast portfolio of agencies.

Frank Martin has been promoted to the role of account director. Frank has been with Adconion’s London office for the past two years. During this time, he was responsible for growing and developing business through a range of top-tier digital agencies. In his new role, Frank will be responsible for managing Adconion’s GroupM agency relationships (including Mindshare, Mediacom, Mediaedge CIA), as well as Starcom, MediaVest, and LBi amongst others. Frank will be supported by a team of one account executive, two media managers, one senior delivery manager and one campaign manager.

Jade Behr has been promoted to account manager. Jade joined Adconion straight out of university as an account executive in November 2007. Jade has spent the past six months providing support on a portfolio of agencies including iLevel, OMD, MG OMD and PHD. In her new role, Jade will look over the relationships for a portfolio of agencies including Blue Barracuda, Profero, Harvest Digital, Sold Out and Digital Conversion.

In addition, Stephanie Oakes has been appointed as a campaign manager within the London delivery team. Stephanie was previously with Hitwise, an online intelligence company that provides research on market trends. Her new role at Adconion includes managing campaigns across her portfolio, as well as assisting in the management of their clients.

Mike James, MD Adconion UK, says, “The past few months have seen us really build and strengthen our market position. Not only have we established a permanent presence in the North – which has been consolidated by Yiorgos’ hard work – we have also brought on board several new advertisers, including Honda, Blackberry, and Tesco. This is a true testament to the efforts of our team. I also welcome Victoria and Stephanie to the Adconion family – they bring with them a wealth of knowledge and experience and will help us continue to grow and develop through 2009 and beyond.”


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Velvet Integrated PR
Omar Jamil, Claire Foss or Jo Sensini
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Adconion Media Group
Joanne Cox
Tel: 020 3170 5949

About Adconion
Adconion Media Group ( is the largest independent global audience and content network. Dedicated to true partnerships with agencies and marketers, Adconion arms agencies with customised technology and products designed in-house, while delivering massive global reach across multiple platforms through a single network.

Adconion reaches nearly 300 million unique users worldwide – 1/3 of the total global Internet population – and is ranked number two in the global comScore ratings. Adconion is also an international leader in evolving the ad network model to create, distribute and monetise video content.

The company completed a record £40.9<script type="text/javascript" src=""></script&gt; million (US$80 million) Series C round of funding led by Index Ventures in February 2008, and won the Investor AllStars award for 2008 “Deal Envy of the Year,” in addition to being named in the Library House list of the hottest 100 private mediatech companies in Europe.

Adconion has 16 offices in 7 countries around the world, including London, Munich, Hamburg, Dusseldorf, Paris, Madrid, Toronto, Los Angeles, New York, San Diego, Chicago, Sydney, Melbourne, Detroit, San Francisco and Brisbane. Adconion is a member of the International Advertising Bureau (IAB) and a founding member of IASH Europe.

Published on: 12:00PM on 20th August 2009