Manchester digital usability agency PRWD is the only North West company to have been selected for the renowned Econsultancy digital and e-commerce publication, The User Experience Buyers Guide 2009.

The guide, which provides advice and information for companies who are serious about retaining and engaging website users and customers, features just 26 United Kingdom agencies with specialist experience of usability and accessibility.

PRWD, based at One Central Park in North East Manchester, are a highly experienced usability and web/software development agency, specialising in bringing all the benefits of good usability to businesses looking to improve the return-on-investment from both online and offline IT systems.

Paul Rouke, User Experience Director at PRWD, commented: “Econsultancy have extremely high credibility in the digital and e-commerce market so to have been selected as the only North West agency to feature in the guide is an honour.

“The buyers guide features many renowned London based usability agencies, some with worldwide operations, and for us to be featured in this guide is a testament to our continued focus on helping businesses of any size improve the conversion rate of their website.

“Since PRWD launched in 2006 we have established ourselves in the North West as a leader in our field and this has led to us working not just with clients directly but with other digital agencies who are looking to partner with us to harness our expertise,” added Paul.

The User Experience Buyers Guide 2009, which is over 240 pages long and is aimed at companies interested in the growing areas of usability and accessibility, includes a valuation of the user experience sector and an examination of trends in the marketplace.

For more information on PRWD please visit www.prwd.co.uk

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Editor’s Notes

About PRWD
http://www.prwd.co.uk
PRWD are a highly experienced usability and web/software development agency, specialising in bringing all the benefits of good usability to businesses looking to improve the ROI from both online and offline IT systems.

PRWD work both directly with clients such as Royal Mail, JD Williams, The Scout Association and Speedy Hire, as well as through their agency partners who harness PRWD’s expertise in usability, information architecture, conversion optimisation and web analytics when working with their own clients.

When working directly PRWD provide a range of expert services to clients, including in-house usability and technical consultancy, public and in-house training, on-going conversion improvement processes, management of web analytics accounts as well as design and build of new websites and IT systems. Typical services for this include wireframing, prototyping, interaction design through to complete technical development and delivery. These are all part of PRWD’s User-Centered Design process.

The three primary platforms and solutions PRWD use are the Magento E-commerce platform, Drupal and Wordpress.

The company, which was founded in September 2006, is based at One Central Park in North East Manchester

About Econsultancy.com:
http://econsultancy.com/about

Since 1999 Econsultancy has provided UK e-business and marketing professionals with access to the best information and advice to help them get the most out of interactive channels:
* Information - Specially commissioned reports, white papers and guides as well as 100,000+ pages of articles, case studies and features from leading sources.
* Advice - Exclusive roundtable events, Beauty Parades, bespoke training courses, seminars, expert forums and a network of over 40 specialist e-business consultants.

Full details of the User Experience Buyers Guide 2009 is available online:
http://econsultancy.com/reports/user-experience-buyers-guide

For further information or to arrange an interview with Paul Rouke, User Experience Director at PRWD, please contact Shirley Kernan, Communications Executive, Manchester Science Park Ltd (msp):
Tel: 0161 232 4595
Email: shirley.kernan@mspl.co.uk

Published on: 5:20PM on 24th August 2009