~The UK’s leading furniture and interior design website selects Europe’s largest email service provider~

mydeco.com is using Campaign Commander™, Emailvision’s on-demand SaaS platform, to boost customer retention through improved segmentation and targeted email campaigns.
The furniture and interior design website has increased campaign deliverability rates to 99.8 per cent since switching email service provider.

mydeco is also utilising Campaign Commander's user-friendly templating and visual editing modes to halve the time it spends to produce its weekly newsletter, which is distributed to approximately 200,000 customers.

As a result, a second weekly e-shot has been launched providing early-bird access to exclusive deals and specific offers. The targeted recipients are selected from those who have shown an interest in particular sales or promotions, based upon their clicking behaviour in the main newsletter. The new email has exceeded expectations with average open rates of 55 per cent.

In addition, the permissions-based approach has proved popular with requests to unsubscribe remaining low.

mydeco plans to focus on increasing the levels of personalised content within its campaigns to ensure relevant and tailored communication to its recipient base. They will test the use of personalised ‘from labels’ as well as subject lines. In addition, tracked links will be used to collect data on customer preferences and allow mydeco to lay out the email content with more relevance.

“We needed to implement more sophisticated campaigns, targeting different customer segments by using a range of dynamic and personalised content. While our newsletter used a standard template, we encountered problems each week with the HTML coding and felt that we had to find something more user-friendly,” said Jo Casley, marketing manager at mydeco. “Emailvision’s Campaign Commander™ stood out from the competition as it provided a great degree of functionality that could be implemented with only a limited knowledge of HTML coding.”

"Competition for every consumer pound has never been tougher and so it's more important than ever for brands to ensure they are relevant when talking to their customers,” said Nick Gold, UK managing director at Emailvision. “Personalising content will be key to establishing long-term relationships with consumers and maximising future revenue.”

-----------------------------
NOTES TO EDITORS

About mydeco (www.mydeco.com)

mydeco.com was founded by the management team behind lastminute.com, one of Europe’s most successful ever online businesses. mydeco.com brings together more than three million home ware products, from 1,500 retailers. From high end to high street, mass market to niche, mydeco.com makes it easier to find what you are looking for without having to trawl the high street. The site features the latest technology innovations to help you find inspiration, create a space, share ideas and shop for your home.
Key website features include:
•Shopping: search the UK’s most comprehensive database of home products by price, discount, colour or dimension.
•Design your home: build a virtual model of your home and choose from over 60,000 3D pieces of furniture to drag and drop into your room to visualize your new look.
•Community: share creative ideas, tips and tricks with 65,000 members, ask questions and showcase designs.
•The magazine: get the latest news from the interiors world, read features and get advice from experts.
•Buy the look: view hundreds of inspiring looks from well-known designers, celebrities and even famous hotels. Tailor the look to your budget and define your own personal style.
•Shop by style: from romantic to retro, find hundreds of stylish products categorised by style.

Please contact Michelle Saxby, michelle@mydeco.com, 020 3384 1337

About Emailvision (www.emailvision.co.uk)

Emailvision is the global market and technology leader in “on-demand” software for email marketing automation.

The Emailvision flagship software product, Campaign Commander™, has become the industry standard email marketing software service for E-commerce and publishing companies with over 4500 users worldwide. The company has a staff of over 200 and offices in the major international markets including US, UK, France, Germany, Switzerland, Belgium, Netherlands, Scandinavia and Spain. Emailvision (ALEMV) was founded in 1999 and is listed on the NYSE Euronext Alternext stock exchange.

For further press information and photography please contact: Patrick Hussey at LEWIS, the PR agency Tel: +44 (0) 161 457 2050 Fax: +44 (0) 161 457 2051 Email: emailvision@lewispr.com

Published on: 11:46AM on 25th August 2009