Interactive game to reveal the face of a Terminator to win a VIP Hollywood adventure

London 29 April, Independent digital agency Blue Barracuda has created a new online marketing campaign for Pizza Hut Delivery. The campaign, which integrates a microsite, email marketing, online advertising, search and affiliate marketing, viral activity and social media is designed to promote the brand’s promotion of the film, ‘Terminator Salvation’ and aims to reach 18-30 year old, predominantly male, film enthusiasts and gamers.

The campaign creative uses Pizza Hut Delivery and ‘Terminator’ assets and reflects the dark, menacing nature of the film. Online advertising, booked on websites including IGN and RottenTomatoes.co.uk, uses MPUs and companion banners, home page takeovers, advertorials and editorial text links with a call to action to click through to the microsite and play the ‘Face a Terminator’ game. The microsite, www.PizzaHut.co.uk/Terminator reveals the score, shows details of new Terminator pizza and the official trailer for the film. Players can upload a photo of themselves or a friend and email a link to the game onto friends who can then shoot at their face to reveal a Terminator.

‘Terminator Salvation’, which will go on general release with Sony Pictures across the UK on 3rd June, features Christian Bale in the role of John Connor leading the human resistance against Skynet and its army of Terminators. Pizza Hut Delivery is the UK’s film’s official food partner.

In addition to a VIP trip to Hollywood, entrants to the game can win prizes including tickets to the European premiere in Paris, a Sony PlayStation 3, free pizzas and ‘Terminator Salvation’ video games. The new Terminator pizza offers ‘Salvation from Hunger’ combining steak, pepperoni, ham, bacon and chicken.

Murray Willows, Chief Marketing Officer at Pizza Hut, explains, ‘We asked Blue Barracuda to produce a campaign to raise awareness of our sponsorship of the new Terminator film and launch the Terminator pizza in the UK. They have taken the brand assets, such as the image of a Terminator face, and brought them to life with animation in a way that will appeal to the target audience and encourage them to spread the word.’

Martin Talks, CEO of Blue Barracuda, adds, ‘We have combined a range of online marketing channels in order to reach a largely male, young audience interested in entertainment, Sci-Fi and gaming, and created the ‘Face a Terminator’ interactive online game in order to entice them to engage with the brand. The film has a huge following and we are expecting a high number of game plays and people using the money off code to order pizzas for home delivery, which will enable us to capture high quality CRM data.’

The campaign is supported by doordrop activity , window posters and pizza boxes in delivery branches and will run for two months. The campaign was developed by Elvis Communications.

About Terminator Salvation
Terminator Salvation” is set in post-apocalyptic 2018, where John Connor (Christian Bale) is the man fated to lead the human resistance against Skynet and its army of Terminators. But the future that Connor was raised to believe in is altered in part by the appearance of Marcus Wright (Sam Worthington), a stranger whose last memory is of being on death row. Connor must decide whether Marcus has been sent from the future, or rescued from the past. As Skynet prepares its final onslaught, Connor and Marcus both embark on an odyssey that takes them into the heart of Skynet’s operations, where they uncover the terrible secret behind the possible annihilation of mankind.

The highly anticipated new installment of The Terminator film franchise, “Terminator Salvation” is directed by McG (“Charlie’s Angels,” “We Are Marshall”). The screenplay is by Michael Ferris & John Brancato. Moritz Borman, Derek Anderson, Victor Kubicek and Jeffrey Silver are the producers, with Jeanne Allgood, Dan Lin, Mario F. Kassar, Andrew G. Vajna and Joel B. Michaels serving as executive producers.

The film stars Christian Bale as John Connor (“The Dark Knight”), Sam Worthington as Marcus Wright (“The Great Raid”), Anton Yelchin as Kyle Reese (“Star Trek”), Bryce Dallas Howard as Kate Connor (“Spider-Man 3”), Moon Bloodgood as Blair Williams (“What Just Happened?”), Common as Barnes, (“Wanted”), Jane Alexander as Virginia (“The Unborn”), Jadagrace as Star and Helena Bonham Carter as Serena Kogen (“Harry Potter and the Order of the Phoenix”)

The behind-the-scenes creative team includes cinematographer Shane Hurlbut (“We Are Marshall”), production designer Martin Laing (“Pearl Harbor”), editor Conrad Buff (“Shooter”), costume designer Michael Wilkinson (“Watchmen”), visual effects supervisor Charlie Gibson (“Pirates of the Caribbean: At World’s End”), and animatronics supervisor John Rosengrant, formerly of of Stan Winston Studios. The music is by Danny Elfman (“Milk,” “Hellboy II: The Golden Army”).

About Blue Barracuda
Independent digital agency Blue Barracuda gives brands digital bite: the competitive edge brands need to make the most of the digital opportunity. The agency does this by taking a strategic approach backed up by a full service online marketing offering ranging from brand creation and launch, conception and production of online creative, including video and audio, online media planning and buying, email marketing, social media and site design and build. www.bluebarracuda.com

For further information please contact,
Joanna Burton
PR Director
Blue Barracuda
Joanna.Burton@BlueBarracuda.com
+44 (0) 20 7923 6840

Published on: 4:34PM on 28th August 2009