• Blue Barracuda produces and launches new project for the UK Film Council
• Unanimis appointed to sell advertising
• Top ten films searches reveals popularity of ‘Twilight’ and ‘Slumdog Millionaire’

London - 21 April 2009: FindAnyFilm.com, the new site from the UK Film Council where you can find any film to watch in any format, has topped one million visits in its first ten weeks. Free to use, this ‘Google for films’ search engine draws on hundreds of sources to enable consumers to find out when, where and how a film is available in the UK. In its first full month of activity, FindAnyFilm.com ranked in the top 20 movie sites according to comScore rankings.

FindAnyFilm.com was developed by full-service digital agency Blue Barracuda who created the name, technology and go to market strategy. The agency produced an online marketing campaign integrating display media on sites such as Rotten Tomatoes, the MSN homepage and movies channel with search engine marketing on Google, MSN and Yahoo! Creative for the activity has demonstrated the formats films can be found in using illustrations.

Unanimis has been appointed to sell advertising on the site. The internet advertising specialist will approach agencies and advertisers, such as film distributors and entertainment companies, seeking to reach young consumers, early adopters and film enthusiasts.

Peter Buckingham, Head of Distribution and Exhibition at the UK Film Council, who pioneered the site said: “We set out to help more people find and enjoy more films and the results are testament to us getting there. It’s exciting to see so many people responding to the site and we aim to help many more people find the film they want to watch in the UK. We selected Blue Barracuda because of their vision and ability to manage the creation and launch of FindAnyFilm.com from start to finish.”

Martin Talks, CEO of Blue Barracuda, added: “We took a strategic approach to building FindAnyFilm, aiming to create a site that would enable visitors to search for any UK films quickly and for free. Then we created a marketing campaign that targeted 18-30 year olds interested in entertainment and retargeted them with sequential messaging. The site’s design is simple and intuitive with search powered by Google technology, and we all wonder how we ever lived without it.”

Nigel Gilbert, Sales Director at Unanimis concluded: “Working with the UK Film Council has shown a genuine gap in the market for a trusted source to find films across all platforms. This in turn has provided us with a fantastic channel to work with a variety of brands and sectors to target users along their journey. Not only has the site exceeded our expectations in terms of capability and targeting, but also due to how quick the take up has been by users – clearly showing the scope for this moving forward”

Simply entering a film into the search engine will return all the formats the film is available in, including cinema, TV, DVD and Blu-Ray sale or rental, download or streaming. Finding out how to watch a film is fast and easy - users can click straight through to purchase their chosen film or film tickets, directly from their selected cinema or retailer website. Other features include trailers for films where available, new and coming soon films in each format and most popular searches in each format.

FindAnyFilm.com’s unique ‘Alert Me’ feature has proved particularly popular. Users can request to be sent an alert as soon as their chosen film, no matter how obscure, becomes available in the UK in their chosen format. If their favourite film is shown at the cinema again, screens on TV, or becomes available to download – they will be the first to know about it.

Since the launch:
• More than 43,000<script type="text/javascript" src="http://econsultancy.com/javascripts/tiny_mce/themes/advanced/langs/en.js?1251444490"></script&gt; alerts have been requested for films not yet available in the desired format, but for which users will receive alerts when they do become available.
• Over 60% of alert requests are for films to download/watch online.
• The top films for alert requests are Slumdog Millionaire and Twilight.

Continuing its successful run, multi Oscar® award-winning British film Slumdog Millionaire is one of the most searched for films along with Twilight. The success of the site also comes as cinema admissions in February 2009 reached 15 million, up more than 16% on February last year and the highest month for February admissions since 2003.

Latest figures show that since the launch of FindAnyFilm.com on 28 January 2009:
• There have been one million visits
• The top ten films searched for are:
o Twilight
o Slumdog Millionaire
o Bolt
o Watchman
o Notorious
o Marley & Me
o Bronson
o The Reader
o The Confessions of a Shopaholic
o The Unborn

The UK Film Council launched FindAnyFilm.com as part of its bid to encourage audiences to enjoy films in high quality, legitimate formats - given the huge economic loss to the British economy from illegal downloading. With all available formats listed for each film, audiences can easily choose when, where and how to watch the films of their choice.

For more information, images or interview requests:
BB contact
Eleanor Kenny / Tara Milne
UK Film Council
Tel: 020 7861 7508 / 7901
Email: press@ukfilmcouncil.org.uk

For online advertising enquiries:

David Colwell
Unanimis Consulting Limited
170 Tottenham Court Road, London, W1T 7HA
T. +44 (0)207 874 7442
E. david.colwell@unanimis.co.uk

Notes to Editors

About FindAnyFilm.com
FindAnyFilm.com is a major industry first and the first time that anything has been delivered on the internet that indexes all available films in the UK. It is totally free and easy to use. Hours spent scanning newspapers, calling cinemas or scouring retailers or online sites for a much desired film is solved by a few clicks and a matter of seconds.

FindAnyFilm.com contains over 30,000 unique film records – which is about seven years’ worth of film at your fingertips - and is expanding on a daily basis as more films become available to watch in the UK. There are 20 genres covering everything from Action, Foreign and Classic to Thriller, Bollywood and Drama, and people can even search by inputting a mood, a location or using keywords like ‘fairytale ending’. The site also contains films in over 60 different languages ranging from English to Japanese, Hindi, Arabic, French and Cantonese.

About the UK Film Council
The UK Film Council is the Government backed lead agency for film in the UK ensuring that the economic, cultural and educational aspects of film are effectively represented at home and abroad. It invests Government grant-in-aid and Lottery money in developing new filmmakers, in funding exciting new British films and in getting a wider choice of films to audiences throughout the UK. It also invests in training, promoting Britain as an international filmmaking location and in raising the profile of British films abroad.

About Blue Barracuda
Independent digital agency Blue Barracuda gives brands digital bite: the competitive edge brands need to make the most of the digital opportunity. The agency does this by taking a strategic approach backed up by a full service online marketing offering ranging from brand creation and launch, conception and production of online creative, including video and audio, online media planning and buying, email marketing, social media and site design and build. www.bluebarracuda.com

For further information please contact,
Joanna Burton
PR Director
Blue Barracuda
Joanna.Burton@BlueBarracuda.com
+44 (0) 20 7923 6840
.

Published on: 4:00PM on 28th August 2009