T.G.I. Friday’s Christmas campaign acknowledged in Best use of Video category

London 18 June, 2009… Independent digital agency Blue Barracuda has been short-listed for a New Media Age Effectiveness Award. The agency was nominated for ‘Best Use of Video’ for its campaign to drive Christmas party bookings for T.G.I. Friday’s.

The campaign used creative produced by Blue Barracuda, across a range of media planned and negotiated by the agency. It centred on a video which demonstrated the party atmosphere at Friday’s in an easy-to-share format. Produced by Blue Barracuda, the video was shot on location at T.G.I. Friday’s’ Lakeside restaurant, featuring real staff and customers. The agency built a microsite featuring information on menus, cocktails and send-to-a-friend features which visitors could also use to find their nearest restaurant and book a table.

The microsite was promoted with a range of online advertising, search engine marketing and CRM activity. Media activity combined behaviourally targeted display activity on advertising networks DRIVEPM and Specific Media with search on Google, Yahoo! and MSN. Email marketing also drove targeted traffic through to the campaign microsite.

Martin Talks, CEO of Blue Barracuda, comments, ‘This nomination acknowledges the work of the whole team at Blue Barracuda, who pulled together to create an engaging video and microsite with a quick turnaround, and integrated online display, search, and social media marketing to optimise the budget. We exceeded the client objectives by delivering three times as many bookings as expected.”

Darrell Wade, Marketing Director, T.G.I. Friday’s added, “Blue Barracuda produced a very effective campaign that combined creativity with media directly targeted at our audience. The video encapsulated our brand values perfectly, highlighting the party atmosphere at Friday’s where friends and colleagues can have fun together with lasting memories.”

Carlson Restaurants Worldwide: Carlson Restaurants Worldwide, parent company of TGI Friday’s Inc., is a privately held company owned by Minneapolis-based Carlson, a world leader in the hospitality, travel and marketing industries. As of January 2008, Carlson Restaurants Worldwide owns, operates and franchises more than 1,000 restaurants, including more than 900 T.G.I. Friday’s restaurants in 59 countries. Visit www.fridays.com or www.fridays.co.uk for more information.

AAC Capital Partners: AAC Capital Partners (formerly ABN AMRO Capital) is one of Europe's leading private equity firms, with a team operating from three countries in Northern Europe (the Netherlands, UK, and Sweden). Total funds under management by AAC Capital Partners (as at 30 September 2007) were € 3.1 billion. AAC Capital Partners’ main focus is to back management buyouts and management buy-ins of profitable, cash-generative Northern European companies, usually with a value between € 50 – 500 million in the industrial, services and consumer sectors.
In 2007, AAC Capital Partners executed seven buyouts (Ocean Media, Dunlop Aircraft Tyres, OyezStraker, T.G.I. Friday’s, Baarsma Wine Group, Sdu, Vetus). AAC Capital Partners has recently completed exits from FABORY, TMI, Park Resorts and Iittala. www.aaccapitalpartners.com

About Blue Barracuda
Independent digital agency Blue Barracuda gives brands digital bite: the competitive edge brands need to make the most of the digital opportunity. The agency does this by taking a strategic approach backed up by a full service online marketing offering ranging from brand creation and launch, conception and production of online creative, including video and audio, online media planning and buying, email marketing, social media and site design and build. www.bluebarracuda.com

For further information please contact,
Joanna Burton
Blue Barracuda
+44 (0) 20 7923 6840

Published on: 4:37PM on 28th August 2009