TWICKENHAM, UK and NEWTON, Mass., USA – September 1, 2009 – KXEN, the Data Mining Automation Company and enterprise marketing software provider Neolane today announced a new “one click” predictive capability for the Neolane marketing automation platform that is powered by KXEN’s next generation data mining technology.

Neolane provides the only enterprise marketing software specifically designed to manage, automate and optimise programmes across traditional and emerging channels including direct mail, email and mobile. Forging a global technology alliance between the two companies, KXEN’s data mining automation technology has been seamlessly integrated into the Neolane marketing platform. Users only need to click a single button in the Neolane workflow to incorporate powerful and rapid predictive functionality into their cross-channel marketing campaigns. As a result, marketers can target and personalise offers more intelligently and improve the relevance of inbound and outbound messages to customers.

“Marketers no longer need previous data mining experience to access the power of predictive analytics in their campaigns, it is simply another element of the Neolane graphical marketing workflow,” said Stephane Dehoche, CEO, Neolane.

The addition of data mining capabilities to the Neolane platform reflects growing user demand for advanced analytics to support enhanced targeting, cross-sell, up-sell and other elements of marketing campaigns. “We wanted something that was genuinely OEM and easy to integrate, as well as something that was simple for our customers to use. It had to be fast, automated and able to build highly accurate models. KXEN ticked all the boxes, it was definitely the best choice we could make to meet these criteria,” explained Dehoche.

Welcoming the partnership with Neolane, KXEN founder and CEO Roger Haddad said the demand from Neolane customers for integrated data mining was a clear sign of the technology’s expanding role as a mainstream business application, and especially as a way of maintaining business success during the prevailing economic climate.

“Organisations are increasingly viewing data mining as a vital tool in retaining and growing their customer base, something that is further underscored by the requirement from Neolane’s users,” said Haddad. “KXEN’s unique position as supplier of readily embeddable customer lifecycle analytics makes it ideal for Neolane requirements and the partnership takes us even further into our core market.”

About KXEN
KXEN, The Data Mining Automation Company™ delivers next-generation customer lifecycle analytics to enterprises that depend on analytics as a competitive advantage. KXEN’s Data Mining Automation Solution drives significant improvements in customer acquisition, retention, cross-sell and risk applications by integrating predictive analytics into strategic business processes, allowing customers to drive greater value into their business. Find out more by visiting www.kxen.com.

About Neolane
Neolane provides the only enterprise marketing software specifically designed to manage, automate and optimise programmes across traditional and emerging channels including direct mail, email and mobile. With Neolane’s cross-channel marketing and lead management solutions, marketers can manage campaigns, resources, customer data and analytics from a single platform to dramatically improve effectiveness and ROI. Built by marketers for marketers, Neolane is used by more than 170 of the world’s leading companies including Accor Hotels, Alcatel-Lucent, Orange and Sephora. Visit www.neolane.com

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Media Contacts:

Derek Harris
Harris Communications (IT PR) (for Neolane UK)
Ph: +44 (0) 1395 516613
Email: derek@harriscomms.com

Published on: 11:43AM on 1st September 2009