Marks & Spencer, the UK's leading retailer of fashion, homeware and food, today announced the renewal of its full service Search Engine Marketing contract with Efficient Frontier.

The decision follows successful results from Efficient Frontier’s work to manage M&S’ paid search engine activity – from keyword bid management on over 700,000 words a day, to campaign development so that relevant advertising is displayed alongside customer searches.

Director for M&S Direct Dave Hughes says, “Efficient Frontier has been an important contributor towards M&S’ online presence and we look forward to continuing our relationship with them for another year. Their technology really does squeeze the most out of our search budgets and their passion for our business makes it a pleasure to work with them.”

Jonathan Beeston, European Client Services Director of Efficient Frontier, comments, “Search marketing campaigns will never become simpler. The landscape is always changing and, at Efficient Frontier, we invest to ensure we stay ahead of the curve. We are delighted to have Marks & Spencer on board for another year and we look forward to pushing their search performance even further.”

About Marks & Spencer
We are one of the UK’s leading retailers, with over 21 million people visiting our stores each week. We offer stylish, high quality, great value clothing and home products, as well as outstanding quality foods, responsibly sourced from around 2,000 suppliers globally. We employ over 75,000 people in the UK and abroad, and have over 600 UK stores, plus an expanding international business.

We are the number one provider of womenswear and lingerie in the UK, and are rapidly growing our market share in menswear, kidswear and home, due in part to our growing online business. Overall, our clothing and homeware sales account for 49% of our business. The other 51% of our business is in food, where we sell everything from fresh produce and groceries, to partly-prepared meals and ready meals.

Now more than ever, we’re also known for our green credentials as a result of our five-year eco plan, Plan A, which will see us, amongst other things, become carbon neutral and send no waste to landfill by 2012.

About Efficient Frontier
Efficient Frontier is the worldwide market and technology leader in providing search engine marketing (SEM) solutions for large advertisers and agencies. Founded in 2002, Efficient Frontier pioneered the application of modern portfolio theory to SEM and today combines its core predictive modeling algorithms and bidding technology with comprehensive strategic and tactical value-added services to manage more than $750 million in annual search spend globally. The largest and most sophisticated advertisers and agencies partner with Efficient Frontier to achieve and sustain optimal campaign performance and growth in highly complex and competitive search marketplaces. The company is headquartered in Sunnyvale, CA with offices in New York, the United Kingdom, France, Germany, and India, and technology licensing partnerships in Japan, Hong Kong and Australia. Efficient Frontier is a privately held company with funding from Redpoint Ventures and Cambrian Ventures.


Published on: 10:02AM on 2nd September 2009