RedEye, the leader in behavioural email, will be presenting a seminar at Ad:Tech London on Tuesday 22nd September.

In this seminar RedEye will explore the undeniable advantages of using behavioural email to improve ROI.

Supported with a client case study RedEye will discuss how relevance should be (and can be) at the heart of every email marketing campaign.

Title: Improve online results with relevant communication
Date: Tuesday 22nd September
Time: 4.30pm
Speaker: Mark Patron, CEO, RedEye
Venue: Ad:Tech, National Hall, Olympia, London

RedEye extracts actionable analytics from client data to understand user behaviour and produce behavioural email marketing campaigns.

Mark Patron, CEO at RedEye said, “The fact is consumers are becoming much choosier about what emails they interact with and bulk sends are no longer effective. Behavioural email is the only way to ensure all email communication is relevant to each individual customer.

“Forrester research recently found that integrating web analytics data with email marketing can generate nearly 4 times more revenue and 18 times greater net profits compared with marketers using simple untargeted mailings. The behavioural email campaigns we run for clients typically generate an extra 2%-4% incremental sales. Using a number of behavioural emails the extra 20% revenues most online marketers need in the current economic climate is quite achievable.”

RedEye will be exhibiting at the Ad:Tech London, 22-23rd September 2009, stand 186.

To find out more about RedEye seminars in 2009 visit the RedEye website www.redeye.com/seminars. Alternatively please contact Katie Traynier on 0845 094 1114.

For more information on Ad:Tech please visit www.ad-tech.com/london
For more information on RedEye please visit www.redeye.com

-ENDS-

For further media information on RedEye please contact Katie Traynier on 01908 340 990 or email katie.traynier@redeye.com

Notes to Editor

RedEye was established in 1997 and clients include William Hill, Butlins and Monarch Airlines. RedEye helps clients sell more and communicate better through the internet. RedEye provides a unique combination of web analytics, email and usability services under the banner “online behavioural marketing and analysis”. This allows competitive advantage to be gained from a deeper understanding of user needs and activities. RedEye is the leader in behavioural email. Behavioural email targets consumers based on their online behaviour. Forrester Research recently found that marketers integrating web analytics data with email can generate nearly 4 times more revenue and 18 times greater net profit compared with marketers using simple untargeted mailings.

Published on: 10:00AM on 2nd September 2009