Internet marketing training specialist Econsultancy and Manchester Metropolitan University (MMU) have confirmed the addition of a January intake into their timetable for the <a href=>MSc in Digital Marketing Communications</a> due to unprecedented demand over the last year.

In September more than 40 delegates will begin studying the programme, now in its third year, an increase of 100% on 2008 numbers, and there is already a waiting list for January.
Students represent a diverse range of backgrounds and career levels, from those recently made redundant looking for a new career, to new graduates to more established digital marketing professionals from organisations such as LV=, MG OMD, Orange, Live Bookings, and the University of Winchester.

The professional postgraduate marketing qualification is recognised for delivering practical, immediately applicable skills for the workplace in combination with rigorous academic support. Practitioner led training and flexible study options allow the programme to be tailored to individual needs, making it ideal for those looking to consolidate their existing skills.

David Bird, Senior Lecturer at MMU, explains “Universities see increasing demand for places during a recession and the MSc in Digital Marketing Communications is perfectly positioned for those looking to update their skills or change direction. A January intake provides greater flexibility for prospective delegates, and cements the programme’s position as the UK’s leading digital marketing qualification.”

Craig Hanna, Training Director at Econsultancy adds “The fantastic growth in student numbers this year is testament to the reputation the programme is gaining in the digital marketing industry, and it's great to see so many organisations recognising the value of postgraduate training for their future leaders and our programme as the clear industry leader.”

For more information, to download an MSc prospectus or to register visit <a href=></a&gt; or contact Econsultancy at or +44 (0)20 7269 1475

Ends -

Media contacts:
Vivien Underwood (
00 44 (0) 207 269 1475

About Econsultancy:

Econsultancy is an independent community-based publisher, focused on best practice digital marketing and ecommerce. Its hub has 80,000+ members worldwide from clients, agencies and suppliers alike with over 90% member retention rate. It helps its members build their internal capabilities via a combination of research reports and how-to guides, training and development, face-to-face conferences, forums and professional networking.

For the last 10 years, its resources have helped members learn, make better decisions, build business cases, find the best suppliers, accelerate their careers and lead the way in best practices and innovation.

Econsultancy is headquartered in London, UK, and also has a new office in New York.

Join Econsultancy today at

About Manchester Metropolitan University Business School:

Manchester Metropolitan University Business School (MMUBS) has been supporting industry and commerce in the city since 1889. Today's modern, full-range Business School offers undergraduate, postgraduate and higher research degrees in all major sub-disciplines of business and management. Notable growth areas include entrepreneurship and innovation, human resource management, marketing and public relations and accounting and finance.

With some 4,000 undergraduate and 1,000 postgraduate students (including 60 research students and 420 professional accounting students), it is one of the largest business schools in the UK. It offers a comprehensive range of postgraduate qualifications - from certificates to doctoral degrees - providing a ladder of opportunities for individuals at different stages of their business and management careers.

Published on: 4:00PM on 2nd September 2009