Essence (www.essence.co.uk), Europe’s fastest growing digital agency (Media Momentum, 2009, www.mediamomentum.co.uk), has been appointed by eBay (www.ebay.com) to its European direct partnerships account following a competitive pitch.

Essence will manage eBay’s long-term key accounts in display, editorial and integrated content within large portals and properties across 11 European countries.

This work will include the use of Essence’s unique analytical approach and proprietary infrastructure to manage performance to achieve greater return on investment as well as media planning and buying. Essence will support eBay's long-term partners for display, editorial and integrated content within large portals and properties across Europe.

Torsten Schuppe, Marketing Director of eBay in Europe commented:

“We are delighted to be working with Essence across Europe. Their work for us in the UK over the last year has proven their ability to combine strong creative ideas in digital media, with a thorough, analytical approach and to optimise eBay’s partnership and display marketing for maximum return on investment.”

Andy Bonsall, Partner at Essence said:

“We are thrilled to be working with eBay across Europe because it really demonstrates their faith in our underlying approach, against strong challenges in a competitive pitch, and their vindication of our work with them in the UK over the last year – we’re looking forward to taking it to the next level together.”

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About Essence:

Essence is an award winning digital agency (http://www.essence.co.uk/news/p/item/winners-at-revolution-awards-2009-_-essence-toasts-success-with-cancer-research) based in London and delivering work for clients across Europe (and beyond). In May 2009, the agency was announced as the fastest growing digital agency in Europe in Media Momentum’s Top 50 (http://www.essence.co.uk/news/p/item/essence-tops-digital-agency-rankings-in-media-momentum-top-50-2009). With clients such as Google, eHarmony and eBay Essence delivers media, creative and technical solutions to some of the leaders in the digital space. Essence was ranked 18th overall and 5th largest independent in the NMA top 100 2008.

About eBay:
Founded in 1995, eBay pioneers communities built on commerce, sustained by trust, and inspired by opportunity. eBay enables ecommerce on a local, national and international basis with an array of websites – including the eBay Marketplace, PayPal, Skype, Kijiji, Rent.com, Shopping.com – that bring together millions of buyers and sellers every day.

For further information, please contact:
Elizabeth Mercer / Kate Humphreys at Eulogy!
Tel: + 44 20 7927 9999
Email: elizabeth@eulogy.co.uk
kate@eulogy.co.uk

Published on: 4:24PM on 4th September 2009