Blue Barracuda creates ‘pizza and a movie’ partnership and online marketing campaign

Pizza Hut Delivery is partnering with blinkbox.com, the online film and TV aggregator, to offer discounted films when customers order a delivery. The collaboration, conceived and created by Pizza Hut’s retained digital agency, Blue Barracuda, will offer Pizza Hut customers the chance to stream films such as ‘Gran Torino’ and Ridley Scott’s ‘Body of Lies’ online, from the comfort of their own home.

Customers will be able to choose from a selection of eight films from a Pizza Hut and blinkbox.com co-branded website, starting from £2.12 including the discount. The films, which range from the latest releases to old classics, will change on a weekly basis.

Blue Barracuda has created an online marketing campaign to promote the offer to Pizza Hut Delivery’s audience of 18-30 year old, predominantly male, film enthusiasts and gamers. The campaign will include email marketing to Pizza Hut’s existing database and onsite banner activity using movie-clip themed creative.

Murray Willows, Chief Marketing Officer at Pizza Hut explains: “We’re always looking for innovative new ideas to help us to reach our core demographic. Our customers love our wide range of freshly made pizzas and pastas, delivered oven hot to their door, and we’re confident that this partnership will help them create the perfect, relaxing night in.”

Martin Talks, CEO of Blue Barracuda, adds, “People want a night in, with food, drinks and entertainment but don’t want to cook themselves. Combining an oven-hot pizza with instant video streaming is a quick and simple way to give customers a complete night in with minimum hassle.”

blinkbox.com offers a choice of 5,000 film and TV titles from top tier studios including Warner Bros., Universal, Paramount, Sony Pictures, Twentieth Century Fox and over 15 leading independent producers such as FremantleMedia, All3Media, Aardman Animations and Discovery.

Michael Comish CEO and co-founder of blinkbox.com, “Pizza Hut is first to market with an innovative idea to provide a complete night’s entertainment for their customers. blinkbox.com was chosen because we are the UK’s first paid streaming service for blockbuster films and TV shows and customers can order a great night in with the latest film and a great meal.”

Pizza Hut Delivery customers receive a 20 percent discount on a wide range of films across all genres, including ‘Gran Torino’ directed by and starring Clint Eastwood, ‘Yes Man’ featuring Jim Carrey, and Ridley Scott’s ‘Body of Lies’ with Leonardo di Caprio and Russell Crowe.

Pizza Hut has recently introduced several new items to the delivery menu. It now boasts a tasty selection of Tuscani pastas, along with a new range of delicious pizzas toppings to complement its world famous bases.The link-up with blinkbox.com follows a campaign to support Pizza Hut Delivery’s promotion of ‘Terminator Salvation’. Blue Barracuda created an online game and an online campaign integrating a microsite www.PizzaHut.co.uk/Terminator with email marketing, online advertising, search and affiliate marketing, viral activity and social media.

For more information, and to receive a discount, visit www.pizzahut.co.uk/delivery

About Pizza Hut:

Pizza Hut is the world's largest pizza restaurant and delivery company, with almost 6,600 outlets in the United States and more than 4,000 sites in 100 other countries, including more than 700 in the UK. Pizza Hut, Inc. is a subsidiary of Yum! Brands, Inc. (NYSE: YUM). For further information, please visit www.pizzahut.co.uk.

· Pizza Hut began a salt reduction programme in 2004 and has significantly reduced the salt content of its starters, pasta sauces, salad dressings and certain pizza toppings. It is committed to reaching the FSA’s 2010 targets for the relevant menu items

· Pizza Hut recently announced the removal of added trans fat from the menu

· Pizza Hut also recently announced its participation in the Food Standard Authority’s trial into food labelling when eating out

For press enquiries please contact the Pizza Hut Press Office on 020 3003 6300.

About Blue Barracuda

Independent digital agency Blue Barracuda gives brands digital bite: the competitive edge brands need to make the most of the digital opportunity. The agency does this by taking a strategic approach backed up by a full service online marketing offering ranging from brand creation and launch, conception and production of online creative, including video and audio, online media planning and buying, email marketing, social media and site design and build. www.bluebarracuda.com

For further information please contact
Joanna Burton
Public Relations Director
Blue Barracuda
Joanna.Burton@BlueBarracuda.com
020 7923 6840

About blinkbox.com

blinkbox.com is the UK's leading online film and TV aggregator. Since its launch in April 2008, the company has amassed a catalogue of over 5,000 of the world's best film and TV titles from top tier Studios including Warner Bros., Universal, Paramount, Sony Pictures, Twentieth Century Fox and more than 15 leading independent producers such as FremantleMedia, All3Media, Aardman Animations and Discovery.

blinkbox.com has built an audience of nearly one million monthly unique users by combining great programming with leading edge technology and a simple user interface. The company offers a premium retail service for consumers to buy or rent the latest releases streamed instantaneously.

The company was founded by Michael Comish and Adrian Letts with financial backing from Arts Alliance, Eden Ventures and Nordic Ventures.

Published on: 5:06PM on 4th September 2009